Day 2 Campaign: Marketing Utopian on Facebook

in #utopian-io6 years ago

Day 2 marketing campaign on Facebook for Utopian. Let's keep this growth going and get more people excited about open source!

The first Utopian Facebook campaign has been running for around 36 hours now, as I write this.We also started a 2nd. campaign yesterday. I've worked out a full strategy on how I will be building up momentum on this front. This includes a plan to create around five different campaigns, targeting a number of different countries and testing different ad copy.

Here are the results of the first Utopian Facebook campaign running since November 19th:

Here's a closer look at the demographics of the audience for this particular campaign:

Take a look at some of the immediate results from the first campaign test. Given that we're not even a 2nd. day in, bear in mind that we'll see better results as we go. I'll track improvements as I make changes and bring more campaigns online over the course of this week.

The quick numbers add up to that we've shown over 14000 people this ad about Utopian, and generated over 250 click-throughs to a specifically chosen Steemit post all about Utopian.

We also created another ad on the Official Utopian Facebook page. And here is a screenshot of stats from both campaigns combined:

So in 36 hours we have generated over 300 click-throughs. And reached over 16,000 people on Facebook, in total.

We have total of 2 ads running right now. By Friday I expect to have a total 5 campaigns running and after tomorrow we will start better targeting after collecting the data from the first 72 hours.Then we should see a much better click-through ratio. And the CPC will be lower after a few days

Account creation will soon be available on Utopian.io, and when that's all ready to go, we'll begin driving traffic directly to the site to help them get started with the project. I love this sort of marketing work, and am excited to see how open source will change the Steem landscape for the better. Celebrating contributions created for all to use and innovate with by rewarding them with Steem is an exciting chance to give everyone a chance to share their work, and to develop technology for the people, by the people.



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