PROMOTING MOODLE PART4
Repository
https://github.com/moodle/moodle
Linked Task Request
Introduction and Campaign Strategy
My name is Ebixy Ebi Laffin and I have a page on Facebook where I promote open source applications.
Moodle is a learning management software that has gained worldwide acceptance from students, teachers and school administrators. The last promotion I did, I targeted Teachers but I was later corrected that this was not supposed to be so. As teachers and students are only end users, the school head or proprietors call the shots in terms of the learning pattern or method to be used in a school.
So this time around I decided to target the school administrators. Targeting the school administrators came with its own challenge as they were not readily available on Facebook. I had to broaden my geographical coverage to get more potential audience. There is a minimum number of potential audience which Facebook allows and if you dont meet the minimum, you would be advised that your audience is too narrow. The countries targeted were United States of America, United Kingdom and India
The age range was also set to between 30 and 60 years as most school administrators would fall around that age range. In order to meet my desired target audience I ran the ad for seven days and that helped the ad to produce better results.
Campaign Content
Screenshots of ad placement.
Campaign Results & Summary
| Activity | Result |
|---|---|
| Reach | 10,388 |
| Link clicks | 271 |
| Spend | $15 |
| CPC | $0.05 |
| CTR | 2.60% |
Proof of Authorship
GITHUB ACCOUNT
https://github.com/jingis07
FACEBOOK ACCOUNT
https://web.facebook.com/ebilaffin
AD REPORT
https://drive.google.com/open?id=1NssftjRDA8Y1mJG2Wi45AsjQMPKkTvVr
VIDEO EVIDENCE
Hi @jingis07!
Thank you for your continuous efforts & diligent contributions in the Visibility Category!
I am very pleased to see that you have taken under consideration the constructive comments by @didic, and you have tried a different audience.
It would be also useful if you could include a comparison and some more information about the performance between the different countries / audiences. This info could be useful for future use cases and for making adjustments or decisions about upcoming promotional actions.
Thank you for including information regarding demographics. It would be interesting and I would like to see if there is any difference in the results, depending on sex or age.
I would like once again to bring to your attention that the presentation of the contribution is an important element that you do not seem to consider.
I would appreciate it also if you would include the sources of the image you use in your post.
Your contribution has been evaluated according to Utopian policies and guidelines, as well as a predefined set of questions pertaining to the category.
To view those questions and the relevant answers related to your post, click here.
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[utopian-moderator]
Thank you for your review, @katerinaramm! Keep up the good work!
Hey, @jingis07!
Thanks for contributing on Utopian.
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