Weekly Report - Visibility Category by Utopian.io [Week 49, 2018]

Hello everyone!

This is my second weekly report regarding the Visibility Category of Utopian.
This report includes information about submissions of users to the Visibility Category made from November 29th 2018 until December 6th 2018. The tags used are #social (or) #visibility (or) #task-social (and) #utopian-io

If you would like to know more about the Visibility Category, please scroll down the end of this post for a short presentation & links for more information!

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Weekly Report for Week 49

29 November 2018 - 6 December 2018

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Let us move on to the previous week's contributions

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During the previous week there were 6 contributions in total. 5 of them were about promoting specific open source projects and 1 of them concerned a task request.

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Date	Author	Post	Reviewed By	Score
29/11/2018	@jingis07	Promoting Strapi Part 2	@katerinaramm	58.5
29/11/2018	@jingis07	Promoting Kodi Part 3	@katerinaramm	61
01/12/2018	@jingis07	Promoting Moodle Part 4	@katerinaramm	61
04/12/2018	@jingis07	Promoting Cockatrice	@katerinaramm	48.5
04/12/2018	@jingis07	Promoting Hledger Part 2	@katerinaramm	58.5
Task Request	----	---	----
29/11/2018	@prospektor	Get more instagram followers	@techslut	61.5
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----	----	----	Average Score for Week 49	57.5

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• The average of the contributions (task request excluded) is 57.5, which I believe it can be further improved.

• During the previous week, there was one contributor, @jingis07

• As of the next weekly report, comparative charts will be included to offer a more visually clear effect

• It is worth to mention that persistence, diligence and consistency are greatly appreciated and valued. Thank you for all the contributions @jingis07

• However it is important that the objectives and outcomes are also mentioned in the promotional actions. The goal is to make open source projects known to the world. This can be better achieved when there is a communication between the marketer and the project owner

• Clicks to a website matter when a download / or engagement to the project happens (it could be a facebook like, a question to the project owner, sending an email etc)

• It is impossible to know if the clicks to the above projects resulted in any extra visibility, promotion, downloads for the projects here above.

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A few remarks

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• The contributions concerned projects included in the Visibility Whitelist
• The specifications of the minimum 10.000 reach or at least 1.5% CTR were met
• The presentations can be further improved and enriched with more educative content, charts, tips
• More research about the projects would have been vital for the better presentation of the posts and the copy writing of the ads.
• No engagement from users or interaction with the Facebook was mentioned
• There were no goals mentioned or any communication with the Project Owners
• There were contributions that apparently were part of a series, but no information on prior ads was provided, or links, or comparisons
• The quality of the Facebook page making the promotion was found poor, which could be affecting the non-existing engagement

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What is Utopian?	What is the Visibility Category?
Utopian is a Social Platform, aiming to empower professionals for contributing to the Open Source Movement.	The Visibility Category aims to shed more light to the whitelisted Open Source Projects and to attract the general attention of end users around the world.
As stated at the website, Open Source is free, common property and developed by volunteers around the world and available for everyone.	Contributions in the visibility category are (1) paid search engine and display ads placement; (2) paid social media ads; (3) posts to social media accounts with at least 10,000 unique followers.
Open Source Software often runs in our computer, phone or tablet and its development relies on collective intelligence. All this work is done by the developers for free! Utopian educates, motivates and rewards everyone who contributes to Open Source Projects, provided that certain guidelines are being met.	You can click here and select Visibility to read the current guidelines (new ones are being worked upon as we speak). If you have a Facebook page or are very active with a large follow on social media platforms, feel free to take a look and contact me about how you could contribute!

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Click here to read more about Utopian!

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Previous Reports

Week 48 Report

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During the upcoming weeks, I will be sharing more posts with tips and information about how each one can help into bringing the open source closer to the end user!

Please read here some useful guidelines for promoting open source projects via Instagram.

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_{This is it for now!
Thank you very much for taking the time to read my post, stay tuned for more and please do feel free to share your thoughts, observations, questions on the above!}