How To Carve Your Business Niche

Hello guys! Here is your HowTo blogger and in this post, I'm gonna talk about How To Carve Your Business Niche .

There are many concepts one can employ to get ahead of the competition, and these are most time based on delivering a better service or product than the competitors. While one can always strive to offer high quality products and excellent services to clients, being the best at something is an entirely different situation from being the first to arrive to a new category / niche. So then, how do you carve out a niche in an already saturated market for your business?
Here are a few steps that have been proven by research to produce results :

1. Meeting a 'stereotype' need.
   The strategy here is to identify a negative conventional pattern that exist among businesses in your segment and then offering your product as an alternative that fixes this problem or issue.

2. Create a Niche Audience.
   The concept here is to focus all your marketing and product building effort towards a specific category of people. The rationale behind this idea is to wean this Particular set of Customers away from generic offering toward your specialized product or service

3. Extra Value -Added Services
   The idea here is to create extra value added services that your competitors are not offering. Such value added services could include home delivery (where non exist), free consultation and complementary product (where necessary). This strategy helps to enhance the value of your products or services and thereby create an unfair advantage to you over your rivals.

These are the few tips i know can give an unprecedented result if applied. Cheers!