in order to easily control people, they need to be categorized in different ways. Nationality, religion, ... skin color.
In order to make a lot of money, you have to make people live according to the patterns they are given.
That's how the myth of white skin being superior to others came about.
If a person cares about the color of their skin, then they are living according to someone else's patterns.

Your mom looks a lot like you ... or rather the other way around and you're both beautiful.)