Artificial Intelligence in Advertising

foxicoreviews (61)in #advertising • 6 years ago

Continuous technical improvements and developments change everything around us and lead to move everything to the digital era. Digital marketing is an important output of this digitalization. Digital marketing is important to everyone. It has been rapidly growing in past four years. Ubex has identified potentials of the digital marketing industry and has developed a solution that resolves the following problems of traditional marketing.

High broker commissions

Most of the advertisers utilize digital advertising agencies and those agencies charge a considerable commission for their service. Not only the cost but the advertisers can’t oversee the result of their advertising spent.

Risk of fraud on pay per click model

Pay per click is the mostly utilizing digital advertising model. This model is not an effective way of advertising as it doesn’t guarantee actual sales. Fake users try to gain benefits from KPIs set by the advertisers, though they don’t expect to purchase the product.

Inefficient targeting

Targeting is an important part of digital marketing. The advertiser should be able to display their advertisement to the specific audience according to the individual differences. Because of that advertisers have to spend a substantial amount to identify the effectiveness of the alternative channels.

Not only the problems faced by the advertisers but also the problems face by the publishers and the users are addressed through this platform. Accordingly, Ubex is a global, decentralized, blockchain based exchange of programmatic advertising that designed to answer the problems faced by digital advertisers, publishers, and the users.

Ubex users are facilitated with following benefits over other advertising exchanges.

Maximum efficiency

Ubex is designed on a neural network which has the ability to process, evaluate and store all the information about each visitor. It has the ability to maximize the targeting.

Blockchain-based smart contracts

The smart contract is the method of establishing the relationship among the digital marketing participants. It helps to create a transparent and fair relationship between them.

Platform tokens are the basis for creating a smart contract and Ubex uses Ubex tokens as the native token to the platform. It can be used to pay platform charges. 4 Billion Ubex tokes are expected to be distributed among the platform participants as follows.

72% would be distributed through token sales.
15% would be distributed among the team and the advisors.
10% would be reserved in company reserve.
Remaining 3% would be distributed through bounty programs.

Ubex is headquartered in Switzerland and has deployed a management team which is comprised of highly qualified and experienced professionals in IT, legal, financial, technology, online trading, and marketing. Following is a brief explanation about the founders.

Daniel Biesuz

Daniel is an expert in Law and acts as the legal division head for Ubex. He is passionate about blockchain technology and acts as the consultant for several blockchain based companies.

Artem Chestnov

Artem was graduated from INSEAD MBA in France and Singapore. He is basically an entrepreneur and has worked as head of marketing and innovation for a major consumer goods seller.

More Information About Ubex Team: https://www.ubex.com/team

Alpha version of the platform has been already launched and the team works to achieve following targets within next twelve months.

Developing the neural core prototype and starting initial training.
Introducing smart contracts.
Introducing API prototype.
Launching beta version of the platform.