It is inevitable to drive revenue to the ecosystem as the infrastructure is not free. While many (me included) do not like the prospects of the invasion of advertising, I think it could be done in an innovative way that promotes what we want to see and when in exchange for incentives for our participation. The alternative is a more expensive freemium model to the users as we would need to pay (or earn less) for our engagement here and I do not think that was the fundamental idea of the ecosystem. At the moment, the challenge is how to balance the costs and the revenues into a model that is sustainable for the ecosystem and that may come with tradeoffs as we build the foundation. However, if successful costs are scalable which would lead to incremental incentives if value is ultimately added to the protocol by way of engagement.

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