Redesigning the apple logo
HEYYYY
This weekend I was a bit creative and somewhat unoccupied, so I started experimenting a bit with the theme of logos and illustration. I like to use a lot of illustrator, it is quite comfortable and in my opinion easy to use. He is the first editor that I was taught to use (study graphic design), therefore I have time getting used to him.
Today I show you this logo that I designed.
I really like Apple and I know that its iconic apple represents it quite well, but...
What would happen if, as in previous years, this brand changed its logo again?
Apple has focused on offering a different technology, and the evolution of its logos has been adapting to social changes (the hippie move and the rainbow apple in 1998)
I decided to innovate and that's how it came about:
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The truth is that I really liked the result, I do not know about you...
Everything in this logo has a meaning, and I will explain why I redesigned it in this way...
Forma: To start, I wanted to put aside the iconic apple and that the initial was the protagonist. In addition, the "a" is shown in spiral form since the brand, which is from a highly technological company, is in constant reinvention / evolution / development.
colors: palette of cold and warm colors (cyan, magenta, orange and violet). As the target is a young audience (demanding public), I wanted to give it color and dynamism as in the past.
Before making this logo as a new proposal for apple (own experiment), I had the opportunity to read about the concept of this company, the changes and evolution of its designs; So I made this poster that tells in a dynamic way the history of the Apple logo.
I tried to make this infographic as similary as possible to an iphone.
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Here Annie experimenting a little bit again xd
See you!...
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