Telling Stories in the Arts

It is undeniable: there is great power in a beautiful story. Whether we find them in books, newspapers, conversations with friends and colleagues or on social networks; Whether in a physical or virtual space, we are confronted with a multitude of overlapping stories in our daily lives. But how do you use the power of a story for art and culture? What are the benefits and challenges?

The artists want to tell their stories.

A sustainable artistic career necessarily involves the presentation of one’s own work to an audience. This is one of the reasons why Andrés Rivera turned to market when he realized that he needed a platform to share the content he developed, “get out of his shell and log in”. He found that the most effective way was to apply the concept of conceptual thinking: putting the user at the centre of the process and being authentic. When you understand the values, ​​you share with your audience, ask “why” instead of just selling a product or concept, you can tell stories that can break the noise and connect you.

Tell a story with visuals

Telling a story through images rather than words. It is not that easy. It must be equipped with a range of capabilities, including a variety of tools, from photography to film to graphic design and lighting, to create an effective visual story. And like any other storytelling, you need to know your audience in order to make the composition resonate with them. As Paul explained, the approach is the same in all media: “Try to make the uninformed viewer take an extra second to activate your mind and establish the emotional connection that could trigger the action.” While you are doing this, why not make it technologically based on the trending innovative system; the blockchain technology. Artchain is a real-time Blockchain. Artchain AI has revolutionized the ownership tracking process, protecting stakeholders from manipulation and providing artwork accountability.

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