I feel, as a newcomer- that the structure should be like an on no - with core and layer. The core is to be a steemit and busy etc. - a simple place when on be can access content, publish it as BFF get some basic info about his stats. The layers are to be additions that are more advanced, sophisticated and complicated. Say communities of art, poetry, programming and so on, a marketplace honoring steem and trading real world stuff.
That way a newcomer will be able to feel safe at first when he accesses the core of steem, and advance father when he feels ready for it.