I hate the fact that they or getting away from natural ingredients. On the other side of the story, though natural ingredients are getting away from flavor. There is a reason for this. Food is being treated different. Herbicides pesticides, etc. One huge factor that is robbing bananas of their flavor is the way they are harvested. Fruit gains its sugar and flavor in the last week or 2 of its life on the tree. In that time, it is flooded with sugar and all of the natural flavorings. This time on the tree is crucial. If you pull a banana off of the tree that contains these natural flavorings, they taste amazing. Bananas and other fruit are being picked while They are still green. This Does not allow the fruit to receive its natural flavorings and sugar. They are then being stored in warehouses and shipped to the stores green. these ripen in house. I could go on for hours about food. The hormones in meat, etc. I do not want to go to far off subject but you can research it on your own if you like.