Financial Growth Center

Bank Hapoalim launched a "Financial Growth Center" that will provide free tools and financial knowledge to all banks

Erik Pinto, CEO of Bank Hapoalim: "We are committed to helping every Israeli achieve financial growth. As a bank, we will benefit from the fact that our customers manage their money correctly "

Bank Hapoalim announced the establishment of the Center for Financial Growth . The project, the first of its kind in Israel, was established as part of the Bank's stakeholder division, in order to help all banks reach financial growth on the personal, family and business levels by providing access to knowledge and financial tools to the entire population from school to pension age free of charge.

Customer guidance in the new center - PR photography

Customer guidance in the new center - PR photography

The Center for Financial Growth also operates through lectures

And is intended for all Israeli residents, divided into segments according to age, different households, and small and medium-sized businesses. In the project, NIS 10 million was invested and the operating budget is NIS 8 million a year.

The content of the training was built and transmitted by leading professionals from within and outside the Bank. Prof. Zvi Eckstein, former Deputy Governor of the Bank of Israel and currently dean of the School of Tiomkin economics and director of the Institute of Aaron Economic Policy Research at IDC, accompanied by the Center for financial growth consulting pedagogical and strategic basis. Among the courses households can find topics such as: "Computers new track" - introduction to financial management, "but I want" - boundaries finance children, "come ready to retire" - early planning of future pension and more. business sector offered courses such as: " at the starting line" - the first steps to running a business, "success is not Fox " - The Laws of Success, " Click Marketing "- Basics in Digital Marketing and more.

In the first stage, the Bank operated the center as a pilot in the second half of 2017, in which some 1,000 people took part, one-third of them private customers and two-thirds of the business. The target for 2018 is to reach 4,000 people or more in frontal training, and hundreds of thousands of people in digital training. This center will operate through partnerships with leading Israeli officials, including community centers, will enable hundreds of training centers to approximately -170 settlements scattered across the country. The training individuals exist among others in collaboration with the Adler Institute; Tot- communication and results managed by Alon Gal, the Israeli Institute Finance by Dorit Ben Simon, etc. The business training is conducted through the Center for Business Assistance, which was established with the College of Management, the Lahav Self-Employed Fund and the Lahav Self-Employed Organization. In addition, the Bank has developed an academic course that has already been transferred to the Peres College, and a partnership was established with Sapir College and the Pa'amonim Association, which accompanies families in financial difficulties.

For the benefit of the digital training, a site was established in which dozens of learning units were short, practical and preventative. In addition, a special application was developed by which young people will be able to obtain basic concepts in the financial field through a multiplayer game in which users will study and study topics such as demand, supply, investment diversification, risk, interest, credit and more. For details and registration: www.fingrow.co.il (the full website was launched on March 14 )

The center is managed by Adi Elrom, who has worked at the bank for 24 years alongside Smadar Sivan, who is in charge of the Poalim Campus, the Bank's internal training and learning center.

Erik Pinto, CEO of Bank Hapoalim, said : "The new Center for Financial Growth represents a double value for us. On the social side, we see ourselves committed to helping every Israeli achieve financial growth and realize his dreams. On the business side, we as a bank will benefit from the fact that our customers manage their money correctly. We invest significant resources and a great deal of thought and creativity in this important project, and invite the customers of all the banks to attend classes and be impressed for themselves. "

Yael Almog, Deputy CEO of Bank Hapoalim and Head of the Outgoing Stakeholders Division : "In a study we conducted with Sapio Research , we found that two-thirds of Israelis want to receive tools from the Bank for proper financial management. As part of the Bank's vision to promote the financial freedom of all the banks' customers, we decided to make the knowledge accessible to different audiences, each of whom will receive it on the platform that best suits him or her. Our goal is to create a high level of involvement among customers. "

Prof. Zvi Eckstein, Advisor to the Center for Financial Growth: "The Israeli population, from the age of youth to the pension, is thirsty for financial knowledge, and each of us reaches financial decision-making stages at different stages of life,Excessive. Sometimes these are life-time events, and sometimes these are everyday events, in which financial decisions have far-reaching implications for us and all those around us. Most of us use friends, family or professional counselors to influence our financial decisions. Often they do not have the most knowledge, understanding or tools to advise and be an 'expert' to the special problem that characterizes the special situation. The Center for Financial Growth will enable each and every person to better choose the right financial solution for him and thereby strengthen his ability to be confident in his decisions. "