It really is great to see companies (especially popular ones) supporting and using local artists for their work. I would think it really is a win-win situation as it gives the artists a much bigger platform and an opportunity for exposure, as well as giving the brewery a more distinctive look in their packaging. Hhhmmm, my dad requested a case of nice beer for his birthday present from me, so perhaps I need to update myself on what my local breweries have going on...