Buying Behaviour? How will Voice Impact People’s Buying Behaviour?

Hello steemains,

Voice commerce is a collective term we use to include smart home hardware devices such as Amazon Echo, Google Home, other sensors and home appliances. Smart assistants such as Alexa, Google Assistant, Siri that we interface with. The software or app equivalent on these devices called as Actions on Google, Alexa Skills. Voice commerce is an ecosystem that includes all the content, and plug and play third-party products, brands and service providers in between.

Buyology is evolving faster than biology; that is, how we buy is changing than how fast living beings evolve. In the last two decades, every industry either saw exponential growth or a drastic disruption, not because they couldn’t keep up, but primarily due to shift in people’s behaviour strongly influenced by technology. Kodak could have made better photo prints, but people wanted more ‘likes’ on Instagram for their filter brushed pictures.

The last two years has been maddeningly fast and wickedly innovative (like the Instagram filters); all this rapid change in people’s attitude and behaviour towards consumption can be attributed to how we use technology. Inito, a startup lets you test fertility at home with a smartphone; we don’t play music, we stream them, stories are to be told in binge worthy formats and on demand, even animals are impacted for good when the web lets you find mates for pets online.

Voice commerce is a collective term I use to include smart home hardware devices such as Amazon Echo, Google Home, other sensors and home appliances. Smart assistants such as Alexa, Google Assistant, Siri that we interface with. The software or app equivalent on these devices called as Actions on Google, Alexa Skills. Voice commerce is an ecosystem that includes all the content and plug and play 3rd party products, brands and service providers in between.

Voice can liberate us from the monotony of repeat purchases: We are creatures of habit and seldom change our preferences when buying household goods like toiletries, cosmetics, or sanitary products. Buying these are not classified as shopping, but as chores. Purchasing these goods with voice will be a liberating experience for the money rich, time starved audiences. Just say the words to the conveniently placed voice assistant on kitchen counter and get them delivered at door step.

Everyone’s voice is heard: The consumer behaviour model has many personas, the influencer, user, buyer, gatekeeper and so on...Now imagine every one of them interacting with a brand at the same time! Voice commerce redefines the concept of family shopping, which by the way, will never be the same again. With smart assistants dwelling amidst us in living rooms, everyone from adolescent children to grand parents have nearly unrestricted interactions with it to discover, consider or purchase things. Deciphering these interactions and influencing them along this new age AIDA model will be an interesting learning curve for brands and marketers.