UBEX : Blockchain-Based Digital Advertising Solutions

cryptomythic (25)in #bitcoin • 6 years ago

Welcome back to my simple blog. May God always protect us wherever we are. I will still explain a good Project in 2018. A project that will make a lot of changes to the world with the Blockchain technology system.

Introduction

Advertising is a medium that companies use for the purpose remind, persuade and provide information (Kotler, 1993). other than that advertising as a means of introducing new products, especially to consumers which suits the target. In other words like the beginning of marketing the new product. Advertising can be done through several media, such as television electronic media. With this media advertising messages can be conveyed in the form of visual, audio, and motion. Through the television media, ads will be easily conveyed to consumers.

Currently in the internet world advertising sometimes annoying if not in accordance with the topic we are open. How is the problem solved ? For this article, I will explain a good and beautiful project to overcome all that is the UBEX Project.

About UBEX

Ubex is a global decentralized advertising exchange where companies advertise effectively, while publishers profitably tokenize ad slots on their resources.

Problem

Presence of brokers => high commissions (Effect on customer acquisition cost: ± 30%)

There is no single instrument by which a large advertiser could easily filter out the most effective websites for their advertising and remain certain that their media budget for digital advertising would be spent efficiently. In addition, the budgetary policies of large companies often do not possess sufficient flexibility to allow employees to purchase advertising slots on various websites (which belong to different legal entities) in the volumes necessary.

Pay per click => Risk of fraud (Effect on customer acquisition cost: ± 30%)

There are various models of payment for digital advertising. In most cases, advertisers are forced to accept the pay-per-click model, and thus carry the publisher’s risk of fraud. Despite its convenience for publishers, the pay-per-click model often creates incentives for fraud. Fraud, in its most basic form of explanation, is an imitation of the actions of real users, aimed at achieving KPIs set by the advertiser, thus inflating targeted actions artificially, and, as a result, obtaining higher payments for no concrete feedback at the expense of the advertiser. The amount of fraud in the programmatic segment has reached critical levels.

Weak algorithms => Inefficient targeting (Effect on customer acquisition cost: ± 20%)

Current algorithms demonstrate advertising to users who do not constitute part of the target audience of the advertiser’s product. This reduces conversions to purchases, both with the pay-per-click model, and when paying for targeted actions (in the event that the targeted action is higher in the conversion funnel than the actual purchase). The essence of targeted advertising is the ability to display ads to a specific target segment of users, according to their location, gender, age, interests and other individual parameters.

Mission

To create a global advertising ecosystem with a high level of mutual trust and maximum efficiency.

Automate the interaction of advertisers’ offers and publishers’ websites
Using neural networks and accumulated data, select the most relevant advertising content at any given moment in time to a particular user, maximizing the probability of obtaining desired results.
Significantly reduce commissions by removing the middlemen
Eliminate all indirect links between advertisers and publishers by applying smart contracts for all types of tracking, thereby increasing the economic efficiency of cooperation.
Create an opportunity for publishers to tokenize ad slots
Using all available statistics from advertising websites and participants within the exchange, provide a forecast of potential earnings and an opportunity to collect it in advance if the reputation is high enough.
Develop a multi-layered system of platform participant reputation rating
Implement a system of rating advertisers and publishers, which will be stored in the blockchain along with the full history of their operations, to prevent fraud and to enable a mechanism of dealing with the most trustworthy partners.

Advantages

Neural networks maximize purchasing efficiency

Neural networks, which process information about each visitor to the member networks’ websites, are at the heart of Ubex’s advertising purchasing algorithms. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Neural network are able to do it because of the track-record of the previous actions of users, and the statistical datasets provided by site-owners. All these inputs improve the ability of neural network to make better predictions.

Blockchain-based smart contracts minimize participants’ risks

Ubex aims to solve the problem of low confidence in the purchase of digital advertising. Smart contracts allow for making the relationship of advertisers and publishers (owners of ad slots on sites) as transparent and fair as possible, as well as minimizing the risks for all parties. By applying such an approach, Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the most fair and interesting model for advertisers. Our team consists of high-level professionals with extensive experience in areas of marketing, neural networks and blockchain. We perfectly know and understand all the advantages of these technologies, which we are able to apply effectively in order to achieve the maximum result in terms of advertisers’ budget efficiency and publishers ads revenues. The infrastructure developed by us will allow us to take the process of buying advertising and its economic efficiency to a new level.

Technology

The system core named Advanced Decentralized Advertising Marketing (ADAM) is responsible for making the decision to display advertising materials. This decision is based on the data stored in the blockchain as well as on the model data of the neural network stored internally.