SATT : The future of advertising intelligence

adelekejustin01 (39)in #blockchain • 6 years ago

Good day everyone,i would be writing about the SATT PLATFORM like i did the last time,click on this link in order to have an overview of it https://steemit.com/blockchain/@adelekejustin01/introduction-to-satt-the-future-of-advertising-intelligence .Today i would be writing further on the following;
A)PROBLEMS
B)ROAD MAP

PROBLEMS AND SOLUTIONS OFFERED BY THE SATT PLATFORM

Selecting the relevant publishers: One of the biggest challenges of internet advertising is recruiting and validating advertising campaign partners. Advertisers must select the best partners. This can depend on the scope of their broadcast network, the topics addressed or simply its image.
SaTT Smart Contract will give an advertiser the power to define criteria for partner participation in a campaign as well as our automated oracle performance.

Quantifying the results of an advertising campaign : In the current model, advertising agencies or affiliate networks are able to evaluate the performance of an advertising campaign,
The major advantage of SaTT is the use of the Smart Contract which communicates with third-party APIs to quantify the performance of campaigns and evaluate the amount of the transaction.
Building trust, preventing fraud: The security of current affiliation networks is threatened: If a centralized network is hacked, the hackers can access all system accounts. In the case of a technical failure on a centralized platform, all ad campaigns stop working until the incident is resolved.
Thanks to the SaTT Smart Contract, ads and transactions are governed by modules of independent persons secured by the Ethereum blockchain. In the event that a module or oracle malfunctions, the integrity of ads of other advertisers is preserved.
Reducing costs, speeding up transactions: The traditional business model of conventional centralized advertising agencies relies on a prohibitive cost of entry and monthly billing for the services provided. The minimum fee for using their interface ranges from several hundred to thousands of dollars a month.
With the blockchain and the SaTT Smart Contract, the transaction cost is split between the encryption and oracle modules based on user needs. There is no minimum monthly billing. The competition between the oracle modules guarantees a high level of service and competitive rates.
A complete and decentralized tool to govern advertising transactions: Traditional centralized advertising agencies offer proprietary interfaces that, through their design, may not meet all the expectations of advertisers and publishers. Some need access to specific statistics, to generate custom reports or to automate the creation of advertising.
The SaTT Smart Contract, operating in a decentralized way via the Ethereum blockchain, allows developers to design tailor-made tools. Hence, any developer can design a SaTT-compatible campaign creation tool, an advertising directory or statistics interface.

ROAD MAP OF THE SATT PLATFORM