Discover how can a new project give gamers a wholly unique experience and transform the way games are created, promoted and distributed.

Like many other digital industries of the 21st century, the gaming market has experienced an incredible development over the last years. Millions and millions of new players are lured into this extraordinary experience, each month; due to its high availability (on almost all sorts of internet connected-devices), its accessibility (some games are absolutely free, while some have to be bought; now, games can be installed directly through a built-in app in the table/phone or through a website) and its diversity, gaming has become one of the most beloved spare time activity of our days.

However, this market is far from perfect - a series of issues continuously make developers and consumers benefit from the genuine opportunities that this industry has in store. How to remove monopoly, improve interactions, create new business relations and develop a more efficient ecosystem for game developers?

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Introducing ULTRA - a blockchain based project meant to transform the actual gaming industry and build the next generation of games distribution platforms. Using technology and expertise provided by EA games (among many other features), Ultra aims to create a more transparent environment, removing all limitations that affected businesses that functioned in this domain of activity.

This mix of technologies may seem to be something bold, but it guarantees a series of unique advantages, for both developers and gamers. Moreover, its efficiency is already backed up by astonishing numbers and results:

• At the core of this new platform, creators have placed the software download technology implemented and utilised by EA Games. Was it successful? We dare to say so, knowing that it has been already used for more than 100 million downloads, all across the world. This means petabytes of traffic, worldwide.
• The Ultra project boasts in already being compatible with more than 5000 games
• This technology is currently in use and has been displaying (on various platforms) more than 30 billion ads per day!
• The blockchain component of Ultra has been developed by some of the most renowned and experienced global blockchain engineers of our day.

ZeniMax Online, 343 Industries, Bandai Namco, Smilegate and Adobe are just a few of the names that are currently dependent on this distribution technology. Should we also trust it? Ultra creates a process that encourages game developers to transition their work onto this platform and, at the same time, is promising results that could affect not only on short-term but revolutionise this entire gaming industry, changing it forever - reducing the role of intermediaries, decreasing monopoly and transforming interactions.

On the other side (as you’ve probably noticed, the primary target of this project doesn’t consist only of game developers), influencers, players and game publishers are rewarded for their efforts in promoting Ultra, through an extremely motivating referral component.

Care to learn more about the sophisticated strategy of Ultra? Visit https://ultra.io/, download the whitepaper, join the Telegram, browse through the latest updates and find out all about the ICO it prepares.

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