UBEX - Artificial Intelligence in Advertising!!

binkun (25)in #blockchain • 6 years ago (edited)

About UBEX
Ubex is a global decentralized advertising exchange, operating fully on the basis of neural networks with the use of blockchain and smart contracts. Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the most fair and interesting model for advertisers.

At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.

Ubex aims to solve the problem of low confidence in the purchase of digital advertising. Smart contracts allow for making the relationship of advertisers and publishers (owners of ad slots on sites) as transparent and fair as possible, as well as minimizing the risks for all parties. By applying such an approach, Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the most fair and interesting model for advertisers.

Advantages of Ubex in comparison with other advertising exchanges:

Neural networks maximize purchasing efficiency.
Blockchain-based smart contracts minimize participants’ risks.

Problem and Solution for Advertisers
Advertisers lose money on every attracted buyer because of the traditional approach to advertising purchases. In most cases, advertisers are forced to incur excessively high costs to attract buyers for three reasons:

Presence of brokers => high commissions (Effect on customer acquisition cost: ± 30%):
With the help of Ubex, it is possible to purchase advertising directly without any brokers, which significantly increases the economic efficiency of cooperation.
Pay per click => Risk of fraud (Effect on customer acquisition cost: ± 30%):
Based on the results of actual actions, which the publisher can easily verify in the blockchain, payment is made for targeted actions only.
Weak algorithms => Inefficient targeting (Effect on customer acquisition cost: ± 20%)
With the help of Ubex, advertisers will reduce the average cost of attracting customers by 50%.

Problem and Solution for Publishers:
Publishers are not getting enough revenue from their advertising slots because of a suboptimal sales system. There are several barriers that prevent publishers from maximizing revenue and contributing more funds in the growth of user engagement:

Low efficiency of purchasing algorithms => Suboptimal loads of advertising slots:
Smart algorithms based on neural networks on the Ubex platform are able to optimally distribute thousands of ads from advertisers online. The Ubex algorithm maximizes revenues of publishers with the most effective ad slots on account of their maximum load capacity.
Inefficient targeting => Low number of targeted actions:
The Ubex neural networks solution increases the targeting of advertising, thereby
maximizing the likelihood of target actions being performed by the audience of interest to the advertiser. Thus, the revenue for the publishers’ most effective advertising slots is maximized.
Lack of transparency on the part of advertisers => Problems of non-payment of advertising costs:
Ubex itself is not involved in the financial transactions, except for ensuring the correctness of the rating system. Thus, Ubex minimizes risks for publishers.
Underdevelopment of monetization systems for advertising slots => Lack of alternative sources of income:
Through tokenization, publishers can improve their financial performance by increasing their working capital. The
tokenization of future incomes is based on blockchain-based smart contracts, while the amount of potential future income is forecasted by the neural networks.
Inefficient targeting => Partial loss of ad traffic:
With the help of Ubex, publishers will significantly increase revenue from effective sites.

Ubex: Service for Advertisers
Advertisers can set up and run an ad campaign in a few clicks. Tasks that required an entire team of digital marketers can now be taken over by Ubex algorithms.
An advertising campaign is created through a personal account in four simple steps:

Create an offer and specify the commercial terms.
Select a widget or create your own.
Select the interests of the target audience, the time of displays, geography and other criteria.
Launch an advertising campaign and monitor the results.

Ubex: Service for Publishers
Publishers can quickly and conveniently connect their advertising slot to the Ubex advertising platform and start earning as soon as the tracking add-on accumulates enough data about site traffic for further analysis by the neural networks. Connection to the Ubex system takes place in four simple steps:

Register an advertising slot.
Adjust advertising topic restrictions.
Specify geolocation, audience interests and social parameters.
Set restrictions on widgets and advertisers.

The Ubex Platform and Ubex Wallet
The Ubex platform will provide ample opportunities not only to publishers and advertisers, but also to companies that need regression analysis of user data. The system’s neural core, which is responsible for making decisions at all stages of the life cycle of the advertising material, will have an API, access to which can be provided to partner companies.

The UBEX Token will act as a payment unit on the Ubex platform. The need for a Token is based on the need to credit funds from advertisers’ accounts for the displays of advertising materials that they have bought. Basic cryptocurrencies do not allow the crediting of funds from third party accounts even if one has permission from the third parties. The Token allows for setting quotas (allowances) to a specific address within which the owner of the address can use the funds available on the account. Crediting is possible only on condition that the account holder has established the size of the quota and only from the address to which the quota is issued, otherwise the funds cannot be credited.

The Ubex platform will allow the input of Tokens into the system and their output for a wide range of crypto and fiat currencies. The Ubex platform will allow the input of Tokens into the system and their output for a wide range of crypto and fiat currencies. Any user can exchange his tokens for such cryptocurrencies as ETH, BTC, USD, etc. using the Ubex exchange rates. The exchange rates will be determined by the needs of the market and based on the trade data of the UBEX Token.

Ubex Token Sale

ICO Time: 2018-05-21 -> 2018-08-13
Token: UBEX
Price: 1 UBEX = 0.00001 ETH
MVP/Prototype: Available
Platform: Ethereum
Accepting: ETH, BTC, LTC
Soft cap: 4,000 ETH
Hard cap: 24,000 ETH
Country:Switzerland
Whitelist/KYC: No/ Yes
Restricted areas: USA, North Korea, Iran