ICO Review — 5 reasons why Yumerium should be the future of video game industry

biomanforcerose (0)(1)in #blockchain • 6 years ago (edited)

Yumerium is a Blockchain-based platform that allows gamers to win, share and contribute to the ecosystem and developers to run crowdfunding campaigns if they are looking for funds to create a game.

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1. The first entertainment industry which need to evolved

For years the video game industry has positioned itself as the leading source of entertainment in the world. Thanks to the "free-to-play" model that supplanted the "pay-to-play" model, the market has been growing year by year in terms of revenues (which will reach 116 billion in 2018) and the audience (which will reach 2.5 billion in 2018). According to various studies, this trend will continue significantly in the years to come.

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However, this video game industry has several problems:

The monopoly of a dozen large companies. The market is monopolized by large structures that capture 54% of the sector's revenues. The largest of these, Tencent, holds 10% of global revenues.
Centralized distribution / sales platforms. The biggest players in the market have created their own centralized platform for the distribution and sale of online games to reduce costs and maximize their revenue. On the other hand, it also means that these platforms determine their game catalog which forces the developers to use their payment system. This ends up expensive for game developers.
Marketing is very expensive and prevents small companies from emerging. Currently, marketing around a game represents an impact three times greater than the press promotion and especially the reviews. Big organizations spend huge amounts of money on marketing ; so the marketing efforts of small businesses are inaudible.
The non consideration of the loyal players. The loyal players play an important role in the success of a game. However, in the "free-to-play" model, they only have a kind of license to play on a platform and do not really own their own game. A player can not resell it as was the case with games in "physical" form. As a result, these loyal players are not rewarded or paid for the added value it brings to the promotion of the game.

Yumerium aims to disrupt the video game industry by leveraging Blockchain technologies and smart contracts.

2. Blockchain and smart contracts ; a perfect mix for a complete solution

Yumerium is a Blockchain-based platform which use Smart Contracts. The goal of Yumerium is to disrupt the video game industry by setting up a new model, the "earn-to-play".

The principle of this model is to reward, through YUM tokens, gamers for their activity around a game (play, stream, comment, promote, ...).

In addition to this, the platform provides developers, whatever the size of their company, a set of tools to reduce marketing costs and increase the acquisition and retention of gamers.

The ultimate goal is to free gamers and developers from the current centralized platforms.

The YUM Token Smart Contract is the base of the Yumerium platform. This is a classic Smart Contract with specific characteristics about the YUM token.

The main features of the Yumerium platform are:

Token Rewards: Contests are the basis of the current reward system for potential participants to read complex legal documents and enter a lot of personal information. The Yumerium platform allows developers to run contests and marketing campaigns that are cheaper, safer and easier than ever with the help of Smart Contracts. The developers can then motivate the gamers to play and improve the retention indicators. In exchange, gamers will receive YUM tokens that they can spend as they see fit in the Yumerium eco-system.
Limited Copies: Yumerium's platform will create a resale market for digital copies that, until now, has never been possible for digital products (games or objects gleaned from games). Thanks to the blockchain, the ownership of these digital resources will be easily verified which will allow collectors to sell or exchange their copies with other collectors
Influencer Compensation: this feature allows developers to pay gamers who have made a review of their game and streamers to stream parts of their game. Reviews will receive YUM tokens based on the usefulness to readers. And streamers will receive YUM tokens when their viewers buy a game using their referral code.
Decentralized Crowdfunding: In 2016, more than 2,000 games were funded on Kickstarter and about half of them raised more than $ 500,000. Unlike the current system, Yumerium will allow developers to set milestones and only accept a portion of funds once this milestone is reached. This will allow fans to regularly keep abreast of project progress and prevent developers from seeing all the funds at once.

In addition to all these features, Yumerieum has created the Yumerium Seeding Fund. This is a fund containing YUM tokens that will be assigned to each game that will join the platform. The goal is to help independent gaming studios create their first Crowdfunding campaign and promote their game.

Yumerium, how does it work?

Each game project that will join the Yumerium platform will have its own YUM Tokens background which will allow it to set up its marketing plan.

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The game developer will invest a certain amount of YUM token to set up their marketing campaigns and contests. The platform will add, through the YUmerium Seeding Fund, a number of additional YUM token.

When a gamer is going to play the game in question and achieve certain goals set by the developer, he will receive YUM tokens as a reward. If he participates in the promotion of the game by performing a review or streaming of these parts, he will also receive YUM tokens.

These YUM tokens gleaned by the player can be used in three different ways:

By buying "national" money or resources from the game in question or another game compatible with the platform.
By buying other games compatible with the platform Yumerium
By trading these YUM tokens for real money via cryptocurrency trading.

To enable rapid adoption of its platform, Yumerium is implementing an open-source SDK. This SDK will work with the most popular game engines, starting with Unity, then switching to Unreal and other on-demand developers.

Yumerium's platform is based on Blockchain technology and smart contracts. The first version of Yumerium Smart Contracts will be realized on EVM (Ethereum Virtual Machine) while being the most agnostic possible so that it can easily be adapted to other virtual machines if necessary.

3. An experienced team

Around the three founders, Yumerium has a strong team of 13 members and 8 advisors.

Jikhan Jung (Founder & CEO) is a serial entrepreneur with fifteen years of experience in the video game industry. He is the founder and CEO of Subdream Studios and Subdream Labs, parent companies of Yumerium. He is also director of strategy at Exalabs, a cryptocurrency exchange and is also a board member of VR Plus, the largest VR franchise in Korea.

Francisco Martin (Founder & CTO) graduated from Georgia Tech. Despite his youth, he already has solid experience in the video game industry. He is currently the CTO of Subdream Studios and has already released Galaga Fever, a version of the classic Bandai-Namco arcade game in virtual reality. Previously, he was game director at Virtual World Arcade, where he directed two games including the popular Prism Break, a local multiplayer VR game.

Jaehyun Lee (founder & CSO) is CEO of Hurbit, an online cryptocurrency exchange. He is also the creator of Burn Coin and previously he was the CEO of Super Bee and Zen Software.

The thirteen members of the team are developers, graphic designers, sound and marketing specialists. The eight advisors, all CEOs, COOs or company directors, will bring all their experience for the development of the project.

4. An open source SDK

The adoption of the platform by video game developers is the key to the success of this project. In order to achieve this, Yumerium decided to create an open source SDK that will allow developers to easily integrate the Yumerium ecosystem into their games.

5. Serious partnership

Since the beginning of the project, many partnership has been created with differents society.

First, partnerships have been set up with the Theta Labs streaming media platform, the award-winning Payletter gaming platform and the ICO Watchdog cryptographic project chatbot service.

Second, The softcap was reached during the private round with investors like VR, game giants such as HTC and DeNA, as well as Macro and other popular venture capital companies.

With the parent society of Yumerium (Subdream Studios et de Subdream Labs), all the keys are meet to success.