PDATA
The development of information technology is now very fast and much different from the initial presence. The era of globalization has placed the role of information technology into a very strategic position because it can bring the world without boundaries, distance, space, and time and can improve productivity and efficiency.
Information technology has changed the lifestyle of society globally and leads to socio-cultural and economic change. Similarly, information technology is used for the benefit of personal data in the form of personal identities, codes, symbols, letters or personal identification numbers.
Challenge & Solution
Companies worldwide desperately need to know their customers. They need fundamental human insights about consumers in order to design innovative products and services that fuel desire, which leads to sales. Companies also need precise personal data from and about consumers to perfectly target marketing and sales activities.
Now companies face ever-growing demands for consumer data,as the world becomes more interconnected and new competitors emerge.
This is why data brokerage became a 250 billion USD per year business. The data brokerage industry grew by 13.5% in the past 4 years and is expected to grow at the same rate during the next few years.
Data brokers operate inconspicuously behind a veil of secrecy and a good number are evidently stealing personal data, packaging and reselling it as a commodity, to companies worldwide. By doing so, data brokers are violating consumers’ data privacy and not even compensating consumers.
The solution needs to be fully transparent and secure, while providing an open marketplace that enables and ensures the following:
● Consumers can control with whom they share specific personal data
● Consumers get proper compensation for providing personal data
● Personal data flows directly from consumers to companies with no middlemen
And that is exactly what Opiria will be doing. With the PDATA token and the blockchain-based Opiria platform, we want to create a global decentralized marketplace where companies can buy personal data directly from consumers without any middlemen.
The following figure shows how the blockchain-based Opiria ecosystem works, what personal data can be accessed and how consumers are compensated via PDATA tokens for disclosing personal data.
Opiria and the PDATA Token create an ecosystem for the secure trading of personal data while fully protecting consumers’ data privacy and granting them full control over direct payments for their personal data Utility of the PDATA Token PDATA Token provides utility for both the companies and the consumers.
Companies need PDATA tokens in order to purchase personal data from consumers respectively to send them surveys. Consumers earn PDATA tokens by selling their personal data and by participating in surveys.
Owning PDATA Tokens increases the likelihood for a consumer to receive a “personal data request from a company earlier than other consumers that own less PDATA Tokens. This gives consumers with more PDATA Tokens on average a small time advantage to sell their data to companies
Our Vision
Establish PDATA token as the currency that expresses the value of personal data. Enable
consumers to monetize their personal data.
Our Mission
Develop a global decentralized marketplace for the secure and transparent trading of personal data
based on the blockchain.
Objectives
To raise 30 million USD through a token sale, for the development of the Opiria ecosystem
To develop the PDATA token ecosystem by March 2019 and to have at least a quarter billion consumers in the database by the end of 2023
To have 27,000 customers of the Opiria platform by 2023
To cover the 50 most relevant countries for market research from all across the world until 2023.
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