GEMSTRA; DIRECT SELLING SOLUTION ON THE BLOCKCHAIN

The bitcoin is the first digital currency which was created by Satoshi Nakamoto in 2008. It was designed to serve as a medium of exchange for goods and services and a digital store of value, which cannot be controlled by an individual or government institution. It was also created to eliminate the need for interference of middlemen such as banks who usually charge incessant fees.

10 years later, the gradual acceptance and success of the bitcoin has raised public awareness. The bitcoin utilizes the blockchain technology for seamless functionality. The blockchain is simply a public ledger that contains a continuously updated list of transactions, stored in blocks and linked together using cryptography .

Each block contains a cryptographic hash of the previous block, a time stamp and a transaction data. Transactions are recorded in a verifiable and permanent manner such that it is impossible for data to be modified nor changed.

One outstanding feature of the blockchain is it is decentralized and has a secure architecture. As a result of its effectiveness and consistency, today, we are witnessing the blockchain integrated in sectors like medicine, government, agriculture, marketing, business and identity management, travel and tourism amongst others.

Blockchain is leveraged on to augment ''Social Selling''and to solve the pertinent issues bothering this field. Social selling usually known as direct selling is a marketing coinage that involves sales people, whether women or men utilizing the social media to interact directly with their prospects.

Sales people offer value by answering prospects' questions and making available thoughtful content until prospects are ready to buy. This often takes place today on social media like LinkedIn, Facebook, Twitter and Pinterest and can be done online or offline.

Social selling takes place through sharing relevant content, sellers direct interaction with prospective buyers and social listening. In as much as there are challenges that stunt its development and growth, social selling has proven to be very effective over the decades as it is now a $180 billion worth industry globally.

Sellers who are the key players in the industry are held captive by giant companies and businesses who dominate and control networks, customer and transaction data. Hence, it becomes overbearing for sellers to have access to or transfer such important information.

New entrants are faced with entry barrier. To independently practice social selling, a merchant will have to set up fragmented systems that handle commissions, rewards, accounting, customer service, commerce, advertisements, back office which are very expensive and can be scary for an inexperienced seller.

Therefore, there is a need for a platform that will assist sellers in tackling these challenges and enjoy a seamless social selling experience.

Gemstra is a social selling solution platform whose major aim is to make social selling accessible and wonderful for everyone. Gemstra has created a blockchain ecosystem known as the ASTRA platform along with the GMS Token to break the barriers of social selling for every user.

ASTRA is a smart contract that has its roots tied on the blockchain to give sellers a coherent access to data and aid retailers in participating in social selling. ASTRA blockchain integrated platform gives sellers access to customer and network data they have gathered over time. Merchants get to host execution of transactions among multiple brands and sellers.

The GMS token will serve as a medium of exchange and the default currency in the ASTRA trading platform. It will also be used to reward social selling activities and guide the ecosystem.

GMS token is an ERC20 standard digital asset built on the Ethereum blockchain to be utilized as an effective medium of exchange and store of value. It will be utilized in paying commissions to sellers and making purchases of products and services. The token also controls a gamification system specially designed by brands for sellers. This is used in establishing a functional incentive sub-system. It could be based on achievement of engagement.

In the long run, sellers will boost sales for merchants and brands through sustained direct promotion and social influence. In the Gemstra ecosystem, sellers have the freedom to determine what brand they want to sell and how they want to go about it. Every data created on the Gemstra platform is controlled and accessed by sellers anytime.

The GMS token is an ERC20 compatible utility token with its total supply pegged at 16 000 000 000 GMS. 6 400 000 000 GMS has been allocated for sale at a token price of $0.01 USD per token. 10% and 20% of the total supply has been set for advisors and founders respectively, while 30% is to be used for distribution, commission and rewards. Private and public token sales will consume 40% of the total token supply.

You can learn more about Gemstra through the links below:
Web: https://gemstra.com
Telegram: https://t.me/gemstra
Whitepaper: https://docsend.com/view/xvyqq7a
Facebook: https://facebook.com/gemstraofficial
Twitter: https://twitter.com/gemstraofficial Medium: https://medium.com/gemstra
My Bounty0x username: Donrep09