Gemstra – Powering Future of Influencer & Key Opinion Leader (KOL) Economy

edundayo (40)in #blockchain • 5 years ago (edited)

A blockchain solution and token economy to tap into the $24 trillion global retail market

Background: The Opportunity

The search for effective and efficient media and strategies for marketing led to so many innovative models, which in themselves has continue to evolve at a really fast pace; in this case influencer and key opinion leader marketing/commerce. Though influencer/KOL marketing has been around for a pretty long time, it has greatly involved in the recent years, first with the adoption of the internet and more recently the social media. It’s currently growing rapidly giving brands, businesses, especially the brick and mortar business a viable tool to compete favourably with the elephants in the e-commerce/online marketing industry. Therefore, it’s high time these brands and businesses paid more attention to this marketing model.

Influencer marketing has recently been experiencing exponential growth and fast becoming as one of the most effective media of selling/marketing.

Influencer marketing has ballooned in recent years as nearly $10 Billion USD will be paid to influencers globally for promotion this year. Social media has some 2.7 billion users with over 600 million that are considered influencers ~ Gemstra.

In the 2019 state of influencer marketing report, relatable in collaboration with 350+ brands and agencies, uncovered the huge and fantastic future prospect of influencer marketing.

Here are some stunning discovery from their research;

93% agree that Influencer Marketing is an effective form of Marketing, and a full 92% of respondents also answered “Yes, Definitely” or “Somewhat” to the question: “Do you see Influencer Marketing being a scalable tactic in your marketing mix?”
It appears that 2019 will be the year when Influencer marketing finally gets a seat at the media buying table; with clear consensus that influencer Marketing isn’t about earned media and shipping out free products anymore.
79% of brands will dedicate a budget to influencer marketing in 2019.

The Problem

If finding the right influencers is a major challenge for brands and identifying them in a specific location naturally becomes more difficult.
The problem of the click farms, frauds and fakes fans & followers, no thanks to the proliferation of BOTs
Almost half of all agencies (44%) have zero in-house or 3rd party tools to help them execute influencer marketing for their clients!
76% of marketing teams are operating their influencer marketing manually without any tools.

Gemstra Solution

Gemstra has developed a seamless blockchain-enabled ecosystem built on the ASTRA infrastructure and powered by the GEMS Token, which connects brands and businesses with influencers & key opinion leaders to transact. In other words, it gives brands and business a secured and much more reliable medium to drive sale by connecting with a growing number of influencers & key opinion leader using the reward, bonus, bounty model. It has a number of Components that are publicly accessible in the ecosystem.

The MVP is already launched and available at https://gemstra.com/boutiques

Gemstra Ecosystem:

Gemstra’s Revenue Model

Gemstra earns approximately 15% of sales volume Marketplace (Boutiques).
Gemstra earns 1-2% monthly fees from Businesses and Brands using ASTRA.

Token Initial Coin Offering (IEO)

Token Symbol: GEMS
Price 1: ETH = 10,000 GEMs (1 GEMS : 0.0001 ETH)
Bonus: 3-36% Bonus, 20 Tiered Stages
Platform: Ethereum
Type: ERC-20 /Utility Token
Hard cap: 40,000 ETH
IEO Period: 2018.09.10 – 2018.10.10 (Starts in 7 days)
Token Supply: 2,000,000,000
Total Presale: 400,000,000 (20%)
Total for Sale: 800,000,000 (40%)

Staged Bonus - 20 Tiers | Up to 36% Bonus for Everyone

NOTE: KYC/AML is required, to be a part of the token sale, you’ll need to register on Cobinhood Exchange ICO Site and pass Cobinhood's KYC.

Token Distribution & Use of Fund

Partners & Investors

Conclusion

Gemstra is tapping into a very huge industry with unbelievable potential and the project’s use case is a great one, the team also get a plus. Another positive things is that they already have a live MVP, so I have the feeling this will be a very successful project in the medium to long term period. However, it also should be noted that the influencer marketing industry is a very competitive and highly influenced industry with big competitor.

More About Gemstra:

Website: https://gemstra.io/
Whitepaper: https://docsend.com/view/xvyqq7a
Telegram: https://t.me/gemstra
Reddit: https://www.reddit.com/r/Gemstra/
Facebook: https://facebook.com/gemstraofficial
Twitter: https://twitter.com/gemstraofficial
Medium: https://medium.com/@gemstra or https://medium.com/@gemstra_team
BitcoinTalk ANN: https://bitcointalk.org/index.php?topic=4713980.0
MVP: https://gemstra.com/boutiques

Reference

DISCLAIMER:

I’m not a financial adviser. This article is only for information purpose and not a financial advice, always do your own research (DYOR) before investing in any project.