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1. Leonardian summarized

 Leonardian is a single marketplace providing direct connection between Clients who need assets and services in the digital domain and the Providers who offer such. This encompasses everything from any end-user standard code product or custom developed to diverse copyright protected items such as graphical, audio, video, 3D and other elements to completely custom-tailored freelancer or company services upon request.  

No intermediaries, low fees, full transparency: all based on the blockchain technology with fixed rules of operation -tailored 

2. What problema are we solving?

  Leonardian is solving all this and bringing the software and freelance marketplace to a new level. 

• Flat fee of 8% 

Every transaction will be charged a flat fee of 8% regardless if it is a product or service, a new or established author, regardless of the size of the transaction. No hidden conditions, full transparency and predictability. The size of the fee will be fixed in the smart contract so it cannot be changed. 

• Instant payments 

Instantly upon transaction the sum goes to the account of the author in the system. Then the author is free to withdraw any time the balance on his account. All the transactions are visible real time. 

• Strict quality assurance policy

 A unique quality assurance mechanism combining AI-powered algorithm with a parallel and independent human review process as a part of the ecosystem guarantee the quality of the assets in the marketplace.

•  Real refund 

If still there are cases of well-grounded refund requests in cases of new providers or new products, the platform guarantees refunds. 

• "Fair" random algorithm with a separate mechanism to promote new providers 

The aim of the marketplace is to maintain a system of promotion of new providers in order to ensure fair market conditions and to maintain a steady level of competition. Of course, clients will be also able to search and select well-established providers by using the filtering system based on ratings, years of experience, price, etc. 

• A variety of payment options available  

The system offers almost all available non-cash payment options: payments could be made in the most popular crypto currencies or via fiat transfer from Paypal & Stripe, bank transfer or credit and debit card payment.

3. The Market

   The state and trends of the software products market

The market for software products is growing each year. The spending on software is expected to reach 389 billion U.S. dollars in 2018 while the market for IT services is evaluated to 985 billion U.S. dollars for this year.   While the majority of spending is in the corporate domain, there is also the ever-growing SME segment with more and more businesses worldwide going online, developing an online shop and constantly improving their web presence.  Major growth drivers of the Web Content Management market include increasing trend of web-based marketing and seamless web experience to users through multiple channels such as mobile web and social media. Some further estimations suggest that: 

• In 2017 there were 22 million developers worldwide which are projected to rise to 26 million in 2022
• The web content management market size is estimated to grow from USD 4.91 Billion in 2017 to USD 10.63 Billion by 2022, at a CAGR (Compound Annual Growth Rate) of 16.7%.
•  The biggest marketplace for creative assets for web designers has over 1.5 million active buyers and sellers and over 9,8 million community members, along with over 2,8 million items for sale (including themes, graphics, video, audio, photography and 3D models). It is evaluated to have an annual turnover of 175 mln USD in 2017 only for web themes and templates. 

  The freelancing market and trends

In addition, there is the so called „gig“ economy which is selected by more and more people as it provides the full working flexibility. This trend is especially strong with the younger generations where nearly 50% of millennial workers in the US are already freelancing. It is also a preferred way of work for companies because of some known benefits: 

•  No need to employ full time employees 
•  Lower costs as there is no need to provide workspace, equipment, office supplies, etc. 
•  Payment based on results 
•  Freelancers are generally believed to be better innovators and more flexible thinkers as they need to strive to prove their qualities and efficiency in order to be hired again 
•  They also value their time (and the client’s) as they are paid by it 
•  Overall reduced bureaucracy  The biggest website connecting freelancers has twelve million registered freelancers and five million registered clients.

4. Business Model

5. Token Offering 

Tokens could be purchased with Ethereum (ETH) or Bitcoin (BTC) both on preICO and ICO.  For purchases made by ETH – the transaction is automatic and immediate and the respective number of tokens is sent directly to the wallet address.  For purchases via BTC, a simple registration on the website is required – fields required are: - name - valid email address  - compatible ERC 20 wallet (the following wallets are known to be compatible with Ethereum tokens: MyEtherWallet, MetaMask, Mist, Parity, imToken, Trust, Cipher, MyEtherWallet + Ledger, MyEtherWallet + Trezor) The respective numbers of LEONs will be sent to that wallet within 72 hours. Full information about the process will be available on https://ico.leonardian.com. 

Tokens Functions:

•  They transfer the information about the assets (products and services provided by the providers) and thus serve as immutable source of history 
•  They have a transactional function and thus allow the transaction to take place on the blockchain 
• They are meant to give the opportunity to their owners to participate in the decisions of the future development of the platform – thus guaranteeing that this project remains decentralized and governed by the community
• They authorize their owners to receive remuneration for investing in the project 
• Payment and exchange mechanism  

                                              PreICO Start: April 11, 2018, 10:00 AM, GMT 

                                              PreICO End: 6 May, 2018, 10:00 PM GMT 

                                              Hardcap: 3,000 ETH

                                              PreICO Token Price: 0.00040 ETH

                                             1 ETH = 2,500 LEON   

Why you should participate?

   The currently available marketplaces give some good opportunities for selling & buying products and services but also have a number of issues for both sides. Moreover, they are organised in a way, which prevents some providers of services and products from benefiting from them.  

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