INTRODUCING SWIPE NETWORK: Monetizing Mobile Engagement Data on Blockchain

in #blockchain6 years ago

INTRODUCTION

Mobile phone is one of components of globalization that have made the "global village" a reality as it affect the life of every individuals irrespective of time and locations. The available survey review that an average citizens of the globe checks their mobile phone more than 150 times a day. Of these also, it is also on record that about 95% mobile phone users are subscribed to the internet with data. The major challenge facing this traditional set-up is the fact that There is lack of engagement and incentives for the users of data.

PROBLEMS IDENTIFIED

There is an enormous issue with the present data monetisation approach. Traditional data brokerage and trading network frequently let users well enough alone for the condition. They don't reasonably incentivize users' data commitment. At times, data trading occurs without client assent. The industry needs another data monetisation model to change what is an uncalled for and regularly non-straightforward trading model.

SWIPE NETWORK PLATFORM

"SWIPE Network" is a decentralized data platform based on smart contracts that totals and examinations data over various applications. It forms data as indicated by data schema particular to industry taxonomies and context.

The data platform tends to the key concerns looked in the present unified data trading model through the accompanying incentives:

》 Incentivize data makers (the two users and application developers) to share astounding data

》 Provide trustless administration of data intervention through smart contract - data makers have power over the data sharing strategy (what data to share), data ownership and rights, data monetization arrangement and revenue conveyance to the two data makers.

》 Transparency of the data - the present data management platform scarcely gives any transparency. A Forrester's examination finds that about 8 out of 10 advertisers asserts that absence of perceivability into data sources has adversely influenced their computerized battles. Settling the issue of data transparency has turned out to be more basic as 72% of the advertisers utilize data to help client relationship management.

》 Privacy and Security - privacy meta-labeling on individual data set

SWIPE Network boosts users to share their data while giving data purchasers auditable data items. It empowers reasonable and straightforward data trading between users, application developers and data purchasers through a decentralized data marketplace. All data exchanges are entirely implemented with smart contracts. As data sources are tracked and auditable on the record, data purchasers are no longer at the dangers of acquiring low-quality data items.

SWIPE NETWORK MAIN AIMS

☆ Enable application developers to comprehend their users and clients better
☆ Enable application developers to monetise their application data
☆ Incentivise and reward application users for their data commitment while giving them full command over privacy and data sharing

SWIPE decentralized data marketplace centers around the accompanying regions where data insights produced are viewed as key to helping application developers draw in their users better and enhance marketing ROI and monetisation:

♢ Marketing streamlining — marketing spending plan, item blend and battle viability investigation.

♢ Consumer conduct — consumer content inclination, statistic move examination.

♢ Mobile usage insights — mobile gadget compose, network usage compose and recurrence, mobile area circulation, and so on.

♢ Advertising — enhanced focusing on based on a client's profile and group of onlookers division

SWIPE SDK MOBILE DATA COLLECTION

SWIPE Network conveys a suite of SDKs (Software Development Kit) that application developers can incorporate. Through this combination, application developers can advance application establishment, client commitment, client faithfulness, in-application buys and partake in data and promotion monetisation. SWIPE SDK gathers application and client data upon assent given.

SWIPE TOKEN ECONOMY

SWIPE Tokens are required to use the SWIPE Network. SWIPE Network will likewise discharge a wallet application, empowering application users and token holders to procure, oversee, stake, send and get SWIPE Tokens. Highlights given by SWIPE Network are conveyed through SWIPE SDK, a mobile software development kit that permits application developers to interact with the wallet application, display content on the lockscreen/widget, display/track mobile promotions, and in addition perform data gathering on their current application. Application developers can without much of a stretch insert the SDK with least changes to their present code base.

For more information visit:
Website: https://swipecrypto.com/
Bitcointalk Thread: https://bitcointalk.org/index.php?topic=4583211.0
Telegram: https://t.me/swipecrypto/
Whitepaper: https://swipecrypto.com/docs/SWIPE_whitepaper_rev1.0.pdf

Authored by Solman: https://bitcointalk.org/index.php?action=profile;u=1903032
Public key: 0xCf9da57D7455aFBD22537a533FE86B880436EE54

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