CONTENTOS - A journey to Vietnam market

syndicator (46)in #blockchain • 5 years ago (edited)

In recent year, there has been an increase in the amount of digital content. In some countries, the content industry has even generated significant revenue. Some of the popular internet companies such as Facebook, Youtube, YY, and MOMO did earn a considerable amount. However, for a long time, the revenue earned from centralized content has been distributed unequally and there has been also a lack of copyright protection. Appearing as a solution for these problems, the aim of Contentos is to enter the mobile video sector, including but not limited to live streaming and short videos, in order to develop a novel digital content ecosystem that empowers all members of the global digital content ecosystem.

The current situation of content industry in Vietnam

Apart from the popularity of Youtube in Vietnam, there are also other content platforms appearing recently. Entering the Vietnamese market late last year, but Bytedance's short video social networking app – TikTok has just had its first official sharing after a year of "hidden", which focuses on user development and creates a fever among young people. However, in spite of the fact that most of the videos were created by users, all the profits from advertising will belong to the platform.

The vision of Contentos - I am creative that means I exist!

Different from other centralized platforms, the vision of Contentos is to build a decentralized, global digital content community that allows content to be freely produced, distributed, rewarded, and traded. Besides, they also want to protect the right of users. By this way, Contentos will be able to encourage content creation and global diversity, as well as return the rights and value of content to its users. Contentos will be a public content protocol that not only carries content and advertising value but is also a memory chain recording each user’s contributions.

Advantages of Contentos in Vietnam

At present, blockchain technology is still not popular in Vietnam. As a decentralized content platform, Contentos can provide their users with new features. For example, it can allow people to produce, store digital content freely, without having to follow any requirements of advertisers.
Video content creation community is quite large in Vietnam, especially young people. Just singing a song, playing a sport, or a daily activity ... can all become a subject for creating .video. And then these videos will be immediately posted to get likes and comments. This is a big advantage for Contentos team if they want to have more interesting content.
Moreover, with Contentos’ transparent and open distribution model, it can allow all participants to benefit from the prosperity and growth of the ecosystem, which encourages content creators to be more creative. In case their content is more interesting, they can more easily grow their viewer base, develop royal followings, and increase their revenue. By this way, every creator can understand his/her unique value within the ecosystem.

Challenges for Contentos in Vietnam

As we already said before, not many people in Vietnam have good understanding about decentralized platform. Many content creators are still unfamiliar with copyright registration and creator certification. This is a very big challenge for their team, and they will have to try hard to raise people’s awareness about this problem.
Furthermore, in the current context of Vietnam, the most preminent content platforms are Youtube and TikTok, which makes it hard for Contentos team to achieve a position here.

Recommendations for Contentos team

To become a popular decentralized content platform in Vietnam, Contentos team should have proper marketing strategies. First of all, they should focus on user development. Because most of the Internet users in Vietnam are young people, Contentos should create more contests to encourage them to create content. By this way, their ecosystem will be more diverse and there will be more people knowing about their product.
Another recommendation is that Contentos should use influencers in their marketing strategies. Not only should they focus on popular creators, but they also need to have KOLs to help them promote their platform.

Conclusion

To sum up, this is a potential market for Contentos to develop. With a large number of users in Vietnam as well as the support from Binance Labs, Contentos has many advantages to succeed. As long as they have suitable marketing strategies, they will be able to become one of the most popular content platforms.