BLUE WHALE FOUNDATION: A PROJECT THAT DECENTRALISES THE WORLD OF FREELANCERS AND SMEs...

delilonia (45)in #blog • 6 years ago (edited)

Hello my great steemians, here I am once again with the bid of bringing to us great news, vital information and profitable pieces of investment advice the way i do routinely. First of all, I would like to appraise the daring cryptonaires and believers of cryptocurrency for holding firm to their beliefs and giving everything all it takes. We are all happy we are presently experiency the good side of waiting patiently during down times as the market recovers.
Most times, consumers needs are misunderstood due largely to lack of information or fake data which inevitably leads to weak or no results aimed to achieve by companies or agencies who have needs for these consumer data. The need to know and understand ones target customers comes into play when a company wants to either rebrand or renovate their business. This can only be done when personal data is collected, processed and interpreted. The more personal data, from as many sources as possible, the better and more telling the sample will be and hence one’s ability to profit from it. The best way to go about this is to analyze a large number of touchpoints and use the data obtained to generate actionable forecasts from it and derive new products and services from that data. Once the right personal is being used to rebrand a business, the success of such business is sure as it was built on the interest of many consumers and thereby the consumer base will be active and the product always selling and generating revenues to the company. This ruling factor-information has also been a tool of significance in the lives of cryptonaires. Therefore, no matter what the wave the blockchain technology and/or market brings, then tend to stand firm on their feet and still make the best use of any opportunity that arises. Yes, here I am here again introducing one of the projects that one should not underestimate its survival and potential of bringing great reward to the ranks and files of the crypto world with no bias. This project -BLUEWHALE FOUNDATION- has a lot of creatures in its rich ocean that i would want us to explore together.

THE BLUE WHALE FOUNDATION PROJECT DEFINED:

We are approaching a fundamental shift in the nature of work — especially in developed economies. Successive financial crises; which appear to be increasing in frequency, are pushing companies towards hiring on a less permanent basis, in favor of more “flexible” employment contracts. More fundamentally, as labor costs rise and offshoring or automation displace local workers, a growing number of structurally-unemployed people are joining a sizable class of freelance workers.
Furthermore, Against the backdrop of technological disruption and offshoring, the “gig/sharing economy” is burgeoning globally. Freelancers will make up a whopping 58% of the US workforce by 20271. Consequently, peer-to-peer booking platforms like AirBnB and Uber have seen a meteoric rise in demand accompanying these shifts in the job market. As the definition of work changes and evolves, the difficulties encountered by freelancers and part-time workers such as the lack of protection, and the insecurity of self-employment will only worsen2. This not only affects the growing mass of freelancers, but also ruptures the social contract between workers and governments. Consumer protections have also weakened because of the murky legal relationship between freelancers and their host platforms. This simmering dissatisfaction has created popular backlash, as concerned governments in several countries such as France have begun to crack down on platforms like Uber3 and AirBnB4. Despite these worrying trends, no workable remedy has been proposed - until now.
The Blue Whale Foundation’s ICO is therefore set to rock the boat of the gig/sharing economy by leveraging on blockchain as a service to provide freelancers with employment benefits such as paid-time-off, and retirement pensions traditionally available only to salaried employees.
Blue Whale’s WORK (Worker Optimized Reward Keeper) system consists of three main components:

• Contribution Activity Manager (CAM):
This keeps track of, and rewards individuals who help to drive traffic to freelancers and small businesses, turning everyone into a potential advertiser. This provides an alternative to the high commission rates charged by centralized ad platforms such as Google AdWords or DoubleClick.

• Decentralized Associated Network (DAN):
To build the network, we provide free SaaS5 tools such as booking & scheduling software, customer relationship management (CRM)
tools, and intelligent advertising solutions. These tools drastically reduce the need for freelancers and small businesses to spend exorbitant sums to stand out through paid ads, and search engine optimization (SEO). The decentralized network creates a new revenue model based around an advertising network constantly being refined by a cycle of consumer data mining and machine learning. This takes the power of data analytics traditionally held behind closed doors by companies like Google and Facebook, and redistributes those insights and rewards evenly throughout the ecosystem of freelancers, small businesses, and consumers.

• Reward Bank (ReBa):
The bank receives and disburses the Blue Whale eXchange (BWX) coins as the currency of this network. This balances the payouts to contributors by the contribution activity manager (CAM), and the revenues generated by the decentralized associated network. The use of blockchain technology allows for the transparent and trustworthy distribution of the BWX coins.

THE BENEFITS OF THIS PROJECT AND THE REASON WHY YOU MUST INVEST IN IT:
Like most projects that survive and are still spreading the waves of success, this project have in store a whole lot of services and rewards for the believers, investors and supporters. I would like to mention some few problems faced by freelancers and SMB (small and medium businesses) and how this project is set to tackle them. Freelancers and SMB (small and medium business) owners face three main problems while providing their goods and services.

• High Commission Rates:
Most centralized gig/sharing economy platforms take between 20% - 50% in commissions from each transaction. Despite an advertised 25% commission per ride, booking platforms Uber and Lyft charge real, effective commission rates of up to 42.75% after deducting booking fees.

• Expensive Marketing and Advertising Costs:
Freelancers stay with existing centralized platforms despite the exorbitant commissions because these platforms act as information aggregators. They reduce the search costs for prospe ctive customers by gathering them all on one platform, with a common interface and standardized interactions. However, the costs of advertising on Google and Facebook are prohibitively expensive for freelancers and SME owners. The average small business using Google AdWords spends between $9,000 and $10,0 00 per month and $100,000 to $120,000 per year on their online advertising campaigns alone.

•Lack of Security- No Employment Benefits: Existing sharing economy platforms do not offer any employment benefits, making freelance work highly precarious for indepe ndent contractors. Ceasing work due to ill health, or family translates to a cessation in income. The Blue Whale Foundation aims to change that for the better.

Now, having mentioned these, highlighted below are ways this project is set to providing solutions including more attached benefits;

** Referral CAM (Contribution activity manager):
The Blue Whale Ad Network allows the service providers (e.g. freelancers) to promote their own services for free by using the SaaS tools provided by the Blue Whale Foundation. The providers on the network can utilize the various participants’ social media accounts to promote their own goods/services. When this leads to purchases, the participants will be rewarded.

** Lead Generation:
Hiring sales staff to acquire more customers is the conventional way to grow a business, but this drives up operating costs for the company. Many small and mediumcompanies fail to maintain their momentum due sized to the high costs of increasing their market share. Blue Whale’s CAM (contribution activity manager) system aims to enable communitydriven market expansion by engaging freelancers to introduce Blue Whale to their network. Freelancers are entitled to a promotional reward for bringing o ther members on board the Blue Whale Network. After the service registration process, both the introducing freelancer and the new freelancer get paid for their contribution to the community’s growth. However, the reward will only be paid when the service revenue exceeds a certain threshold to prevent malicious actions such as attempts to spam the system via bots to earn referral fees.

** Curation:
As freelancers join the Blue Whale Network, freelancers and their services are to be verified during a registrat ion process to ensure that only qualified ones are listed and matched to customers. The service is curated by the community (Service Curators) and filtered to eliminate irrelevant or inappropriate information. Instead of having a special internal team o moderators or automatic spam to the community. discovery f tools (like Facebook has), this task is delegated In the registration process, only qualified freelancers in the same industry, but not in the same competitive space, are entitled to participate i n the verification of new freelancers. In turn, they receive a reward for their contribution. If the verifier does not act in a timely manner to verify the freelancer or the verified service proves to be a false report during an auditing process, they lose their verification rights.

** Booking Software Widget:
Providers installing the Booking Software on their own websites, blogs, and social media accounts can convert all incoming transactions from fiat currency to cryptocurrency (BWX) coins. This establishes the required cash flow for BWX.

** Advertising Network:
The Blue Whale Foundation’s decentralized advertising network is established when the providers install the Booking Ad Widget and the Ad Widget. The Booking Ad Widget, as a component of the B ooking Software, is used to provide windows digital real estate windows digital real estate for other providers to run their advertisements and promotions.

MEET THE TEAM:

TOKEN AND ICO DETAILS:
For proper representation of information, the following shots from the whitepaper were provided below;

(The public sale begins by may 1st)