How to plan tactic for Ecommerce Shop ? Part 3

Plan meta data.

Meta data should be planned based on a list of key phrases that will be positioned. In addition, it is worth remembering to work on the CTR coefficient, which is why you should e.g. use power numbers in meta data that increase click through rate. It is also worth including permanent elements in the meta data, and thus by adding the phrase "store" to the meta data we can realistically increase the saturation of key words when, for example, someone searches for the phrase "Bosch easy-impact 560 hammer drill" :).

The phrase is very long but in a situation where we have, for example, 200-300 products, we give ourselves a chance that our store will be visible for an additional few key phrases.