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Qiibee is a blockchain based loyalty program.

Loyela is a protocol that allows enterprises to create or upgrade their loyalty programs through blockchain. Loyela Rewards is an app that allows small businesses to join in a network where everybody benefits through wider access to shopper base and hence greater customer acquisition. Loyela also integrates behaviour based loyalty which makes it unique - enabling businesses to reward not just for transactions, but also social sharing, liking, commenting, creating content, participating in business events etc.

OK. Behavior based in addition. As a protocol, can it have even wider applications?

Yes there are a number of applications. Also scalable, interoperable and secure. Here is a link to recent interview with CEO, Swati Joshi.
https://www.superbcrew.com/loyela-creates-the-future-of-loyalty-programs-through-blockchain-and-ai/

Thanks. Yes, scalability seems to be at the center of the project. So the release is about a year away.

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