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RE: Managing your website & its social connections!
To start something you've to observe how others did it successfully.
To become a good writer, you have to read a lot.
Similarly to create a good website, you have to observe and then make it unique in your own way.
When your heart is involved, a subject you love, your mind feels starved if you can't find out more and more about it. So naturally you read a lot in your search for more... and then more, because you are hooked into the topic or skill you are gaining in the process.