12 Things You Need to Know Before You Even Start a Blog - Part 2

This is Part 2 of the Blogging Series "12 Things You Need to Know Before You Even Start a Blog".
You can read Part 1 here.
https://steemit.com/blog/@ronaldo7/12-things-you-need-to-know-before-you-even-start-a-blog-part-1

Let's start with part 2

1. Build a Brand

Ok so in order To start a successful blog and stand out in the crowd, you should work on creating a distinctive brand. It means that you should pick a very specific niche and work on that specific niche to develop a brand that really speaks to your audience. Now you might be having a question in your mind that what perfectly makes a brand so let me explain it to you further.

What makes a brand?

Okay, building a brand involves many different things such as the name, logo, visual imagery, the tone/personality of your writing, the user experience, and so many other things. Think about some well known bloggers and check out their blogs like Neil Patel, Seth Godin etc. You will know exactly what you are getting when you visit his blog, and this is what you need to do yourself on your blog, too.

So to be a successful blogger, you must stand out from the crowd and speak to your audience. What is your niche? What do you want your audience to know you as? What is the writing tone or personality of your blog going to be? Will your blog be about serious stuff / funny things / informative articles and or factual things, etc.?