Thank you for this very interesting article.

Personal branding is about making people...More authentic.

This is a very important message I believe especially coming from a book that treats about Personal Branding. Most of the time such books tell you what you should do and how you should do it to be able to fit a form that was maybe successfull for the author of the book.

I think that authenticity is not so easy to achieve because we often don't trust our instincts. I see a lot of people on steem who write a post every day, even when they have nothing to say. They do it because the book (Possible Titles: Be successfull on social media, How to become an influencer...) that they are reading told them to do so...

Authenticity means to act and live how you really are. If you care about others this will also bring you more attention ... So I believe that the successfull Personal Branding is when you give more than you take.