BRID is the result of over 13 years of development. BRID is the only commercial purifier that uses a Nano Ceramic Core Filter and LED visible light, hence the only photocatalytic high tech purifier that does not generate harmful ozone! While other PCO purifiers mainly use the same outdated Technology (With UV light) necessarily generating unwanted ozone

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BRID is being sold directly, without intermediates and uses the patented technology exclusively and is being offered to the consumer market for the very first time. Since the Nano Ceramic Filters do not need to be replaced, BRID drastically reduces costs to consumers overtime.

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BRID uses an exclusive patented process that reacts to LED visible light and modified TiO2 in order to clean the air. BRID's technology DOES NOT produce ozone, which is the byproduct of virtually every Photocatalytic purifier that uses UV lights, which produces ozone.

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• BRID patented innovation does not use UV light, unlike all other PCO purifiers do. The advantage of this patent is the absence of ozone as a byproduct. Only BRID offers this breakthrough technological leap.- BRID does not merely trap pollutants, bacteria, etc. BRID 'Vaporizes' them through photocatalysis (PCO), which is an extremely efficient and effective process.