How To Promote Your Business Successfully On Twitter

Just about anyone who is anyone is using Twitter these days, and the huge audience, combined with the highly targeted hashtags and huge accessibility of the platform makes it a great place for the enterprising marketer to reach out to new prospects and build their business online.

However, there is a right way and a wrong way to do this – and regrettably, many marketers opt to do things the wrong way. If you’ve ever been spammed on Twitter, then you know just how ineffectual, so many marketers are when it comes to getting their message across.

If you want to avoid a similar fate, then you need to be a lot smarter. Fortunately, you don’t need to be Einstein to make this work. With just a few minutes every day and a dedicated marketing strategy, you’ll be able to quickly work your way up.

First off, you need to converse with your audience: and this means listening to them and talking WITH them, not TO them. What do they want? What are their issues? What could solve them? In turn, you’ll be able to offer them help.

This is the crux: if you can listen to people and help them, they will like you a lot more and immediately become more receptive to what you have to offer. From this moment on, your marketing becomes a lot more successful (just remember the 80:20 golden ratio!)

You’ll also want to set up feeds so that you show you’re up to date with the latest, but don’t just let that run without doing anything. Engage with others. Ask them questions, comment on their feed and simply get to know them.

This is hard work, but it will pay off – just don’t do the same old, same old marketing: own it instead!