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RE: If You Start A Brand - You Better Have A Good Plan
Interesting post. Advertising can make or break.. but if I would hire someone to make one for me it should to me not to the advertisement agency.. in the end everyone will gather his own followers. Nothing as terrible as annoying advertisement it would not stimulate me to buy. I will always asdociate the annoyment with the brand!
Agencies are great - but if you dont show up with the idea's - you usually get stuck with a template!