Does Packaging Matter In The Cannabis Industry?
I have been buying cannabis at dispensaries for many years now and we are now witnessing the moment where branding in cannabis is going to be similar like alcohol. I always see these nice bottles of liquor that scream high status. Cannabis is getting to the point where packaging is essential and most companies are already on board or about to be due to regulations (California).
The point of the video is to ask a question of whether packaging gives a false sense of quality and if it alters your perception of it as well. There was a blind study of two brandies, E & J and Christian brothers. They had people try both brandies, one time being with the bottles present, another time with just cups. When bottles were present, the people chose E & J because the bottle was much more extravagant. And when it came to the liquors being in a cup, the other brand was chosen as the better tasting.
Video:
Christian Brothers:
E & J:
Yeah I think this package bullshit is uneccasery and a waste. But it is what comes along with legalization. I say fuck the clubs and grow you own, or support a friend that grows
Unfortunately those with a consumer based mentality who are unfamiliar with basic psychology will always be subject to bright colors and shiny packages.
I have witnessed first hand the preference of packaging over quality... it's highly disturbing.
I for one have committed to a full boycott of government weed. (This would pretty much be the only context you will hear me describe cannabis a "weed". After all - a weed is simply an undesirable plant.)
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In a practicle sense it does. No doubt it will play a larger role in markeeting over time. As things ramp up for full legalization here in the Confederation of Cunuckistan, the medical THC products are very slick.
You may be interested in a review of a eatable product in a post of mine from today. A link to it is included below for your reading pleasure.
https://steemit.com/cannabis/@novacadian/420
I've never bought weed in a dispensary in my life, so I wouldn't say that packaging matters, though I definitely prefer glass jars and shit to plastic bags, if that's what you mean. :)