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RE: Finally found a good cappuccino in Chiang Mai - and it's a chain
Are the prices decent? Part of the issue with the Bucks is that it costs you that just to get a beverage from them. If this place is making a good cup for a decent price you shouldn't feel bad about going there. Especially if it is a more local chain. No matter how big they are. I really dig some of the small chain restaurants, they are still small enough to be unique, but the fact that they have multiple locations tells you that the food must be on point for there to be a demand like that.
well, i don't know what it costs in Starbucks but i am certain it is the most expensive. Generally, the small shops charge $1, the mid sized ones (like this one) charge $2.
Just like you mentioned, the small shops tend to be more personal, but the fact that they oh so frequently do the friggin coffee wrong kind of eliminates them from contention in my book.