Interesting podcast ! I'm half way through and he does a good job of questionning that aspect of who are we really serving with the traditionnal ''let's wake up people and then storm the castle'' mentality. This has just inspired me to add a post about this subject on the list of posts that I have planned for this account, and add my own solution and another aspect that he does not touch on in the podcast. I'll let you know when it's out :) (could be a few weeks)