I don't like it much. It seems to me anything thing developed for people to make money and sell lots of useless tat.

In the UK, of late, at least in the South, there has been a bit of an attempt to reintroduce wassailing which is a local festival connected to the harvesting of apples.

It's a true celebration and lots o fun, wihthout the commercialism. I can get behind that much more easily. 😁