Writing about Ads is something I never thought i would do because of how much I hated ads and how much frustration they give my internet experiences.
So is am not going to write a full fledged article on this but then I would give my suggestion on kind ads so has to make the world of ads better for frustrated users like me.

So

What is Kind Ads?

Kind Ads is a decentralized ad platform. The Kind Ads Protocol is at the center of this platform, allowing publishers to be scored and ranked based on how trusted they are.

What makes this platform different?
Simply put it's decentralized attribute. Decentralization generally makes power open-end and not closed-end..

So how will this cut out the middle man?
"Cut out the power source and you will render the bulb useless" -@iamlizzy
Here is what I mean,the middleman is more powerful than the publishers and the user's because as a matter of fact all Ads authority is centered on them, they have the right to hick the price paid by publishers as they frustrate end users by imposing on them ads.
So decentralisation will only be an integral to middle men derivatives..

What do they have to change?

Kind Ads will change the way publishers interact with advertisers. A direct relationship that will mean more cost-effective advertising that is catered to the end-users who are genuinely interested in the product.

Here is what you should understand, everyone hates to go buy a bottle of water but being confused and not convinced to buy a bottle of coke instead just because the retailer feels the buyer is rich enough to purchase the bottle of coke of because the retailer feels he/she knows best...
That is exactly what a middleman does to the end-users.
Introducing a more effective interaction between the end-user and the publishers will only break that bound.
When that is achieved the real aim of advertising can never get behind the scene again. Because as an end user even if I view an ad I don't need doesn't mean I would come back for it because I was never interested in it.

As the name implies, Kind Ads will enable a less intrusive form of advertising. A type of advertising that is permission based. Since it is a decentralized platform, publishers save on the large fee typically associated with the middlemen who connect them to the service.

"Less intrusive" that's actually what got me..
This is actually one move that makes a whole lot of sense because Kind Ads indeed respects and values the presence of the end-users..
Let me give an instance.
My younger son had a barber who would always scrap off his upcoming beards (as he would always call it) because the barber feels he knows his job too well. The barber could be right But then to my younger son he was damn wrong because he went beyond what he was permitted to do.
With the absence of the middle man in ads publishing intrusion will be minimal because when dealing with the publishers directly their name is at stake and no brand will want to loose their name tothe slightest intrusion.

Kind Ads will even allow users to get compensated for viewing ads. This will let companies reach their target audience while respecting the user's decision to opt-out if they choose to do so.

Seriously???😍😍😍😍😍😍😍😍😍
This is the bomb.
Have you ever wondered why a man would resign from work to take steemit as a full time job or why youths prefer to Steem not minding the value of their pay out they get rather than wasting off on other social media and not get paid????
I bet no but if you have, that is exactly what Kind ads is bringing to the table.
Currently in my country (Nigeria) there is a platform that pays people to just view ads and probably comment or review what is being published.

But then with a decentralized platform like Kind Ads I bet it's not just about the privacy or rrspect but being compensated for what you want to see.
Damn!!!! That is a true definition of "awesome".
I was actually forced to read their white paper at this point and trust me the reward pool is just Awesome.
I won't list any detail on that because I want you to read the white paper for yourself because that would kick-start something in you to get registere immediately..

You're probably still contemplating because pictures have been lacking, I didn't want you to be choked with excess smile while reading.
Here are some just for you

Before you go, take a look at a very few advantages of Kind ads out of the many it has to offer.

• User Opt-In and out
• Advertiser Choice
• Token Impact
• Identity management solution
• Chose app partners to integrate with, View their metrics & earnings and Also you can Access their tokens
• The Kind Ads Ecosystem is expected to charge no fees on ad dollars spent (in stark contrast to the
  30%+ that most networks charge)
• Users will also be able to track specifically what publishers are doing with their information
• Instead of selling just display or video ads, The Leadchain Foundation will work with a variety of
  app partners to enable the best converting ad formats

I said a few right?

So visit

For more information

Kind Ads Website(There is a great short explanation video available on the website.)
Kind Ads WhitePaper
Kind Ads Twitter
Kind Ads Telegram
Kind Ads FAQ

You could also read some amazing articles about Kind Ads on @originalworks blog by visiting other blogs from this post

Kind2018