UBEX - Global Decentralized Advertising Exchange

juv3ntus11 (37)in #crypto • 6 years ago

The digital advertising market has been actively growing for the last 4 years, $465 billion in 2015, $493 billion in 2016 and $500 billion in 2017, according to the forecasts of Magna Global, and the market size of advertising software will reach $42 billion by 2020.
We spend a lot of time using the internet,search for different stuff, make different action on social media or read our email.But very time when we do this show up a lot of irrelevantand annoying advertisements .Ubex aims it to solve this issue by develop a platform where instead of annoying ads, we now only receive information that is relevant, useful, and timely. Another problems the platform will solve is the companies will be advertise effectively, while publishers profitably tokenize ad slots on their resources.

The platform will :
• Collect maximum information about both the site and the user, analyzing their current interests and needs;
• Gather a list of ads that would appeal to the user the most, and ultimately select the one that is the most relevant and financially beneficial;
• Determine the best format and the most appropriate placement for the ad on the website, based on the strategy of maximizing results.

Users now much more eagerly respond to advertisements, which leads to an increased number of purchases.

This is how Ubex makes life easier not only for the users of the internet but also for advertisers and publishers.

Advertisers no longer need to hire marketing experts or waste money on testing different advertising channels which may prove to be ineffective. Neural networks automatically weed them out, selecting only the most optimal distribution of ad content among suitable websites.

Publishers no longer need to worry about filling ad slots or low ad returns. This burden is taken over by the Artificial Intelligence. Every slot is filled with the most relevant advertising content at any given moment in time. This results in higher earnings for publishers.

Ubex operates in a distributed, decentralized environment, based on the blockchain technology. This ensures transparency of operations for all participants.

Blockchain stores all necessary data for the artificial intelligence learning, as well as information on publishers’ sites, ad content, offers, history of the participants and their reputation.
Users now much more eagerly respond to advertisements, which leads to an increased number of purchases.

Smart contracts and Ubex internal tokens will keep the middlemen and their fees out of the equation.
Ultimately, advertisers reduce expenses associated with selling goods and services, and as a result gain an opportunity to lower their prices.
Within the Ubex ecosystem, ads are relevant for users, effective for advertisers, and profitable for publishers.