NEW Token added to Coinmarketcap worth watching in 2018?

What is UTRUST?
Utrust is a cryptocurrency payment platform similar to bitpay or paypal. They however are attempting to improve safety and cost.

Current price: $0.987461 USD
Market cap: $320,924,825 USD
Current supply: 325,000,000 UTK
Total supply: 500,000,000 UTK

How Does it Work?
Buyer: Pays with any major cryptocurrency, with a low conversion fee, or with UTRUST Token with zero conversion fee.

Convert to fiat: Funds are immediately converted to fiat currency in order to protect the seller from market volatility.

Dynamic holding: UTRUST holds the funds and releases to seller, adjusted on a performance-based timeframe.

Seller: Receives in fiat currency and can withdraw to a bank account, keep it in wallet or convert it to other cryptocurrency.

2018 Roadmap
Q2 2018
-Platform Test API for Merchants
-Integrate with merchant checkout mechanisms
-Test mediated chat mode
Q3 2018
-Client API, Wallet Web App
-Check your balance & transactions
-Integration with major eCommerce platforms
-Staged Rollout Phase
Q4 2018
-Native apps iOS, Android
-200+ Merchants
-Live Transactions
Q1 2019
-Platform Refinements & Expansion
-1000+ Merchants
-Progressive hiring of mediators

Exchanges offered
-KUcoin
-Etherdelta

Website: https://utrust.io
Whitepaper: https://utrust.io/whitepaper

Overall Review
Utrust has a lot of room to grow going into 2018, with a market cap still well under 1 billion. Utrust is also only on two exchanges if we see it getting added to other major exchanges such as Binance or Bittrex, the price could increase drastically. The roadmap shows that throughout 2018 they will be adding apps and merchants. For these reasons Utrust is certified FRESH and a project to watch in 2018.

Referral link
https://www.binance.com/?ref=17717558
Donations
BTG: GUKVu6kDvuQ9i4bxzBNTtxcRdmisxUmGFB
BTC: 1KXy93ikidxNQXMwiLMhpzLn8DEPS9ESx2
LTC: LPRRz9Rdtm69G61enecnifBa1W5khgr6RA
ETH: 0xdffa9a80bd3ba52db88cfa76c0211b8cf620eb4d