I think that Mike Novogratz has to choose another name for his company, because "Duber" already exists..
The düber token (DBR) is intended to incentivize and improve information exchange in the cannabis community, including consumers, retailers, labs, processors, and growers. Examples are rewarding community members for providing product information and photos, submitting product reviews, participation in loyalty programs and interaction with advertising and other communication channels.
Yes, that was just an example of what could be done. :)