Unfortunately, most of the people will always turn off and put aside their brain when they see the chance to get rich quick, rather than thinking a little bit more longterm and looking at projects that really could work.

If you would ask all those people investing in dozens of ICOs, etc., most of the people would probably not even able to explain you why they joined 10% of those. Other than the fact that they have heard it will be the next big thing of course.