Man Dies On Everest During PR Stunt To Place $50,000 In Cryptocurrency At Summit

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As the cryptocurrency market booms, companies are becoming increasingly creative in their mining and marketing endeavors. In the latest stunt, Irish social networking company ASKfm sent a team to drop a Ledger wallet containing $50,000 in crypto “tokens” in one of the hardest to reach places on the planet: the summit of Mount Everest. Now, reports say that one member of the group died on the way back down. 

 “We can argue about if this was a good marketing ploy, but we can’t argue about the fact that anyone’s life being taken is horrible,” Tsaryk said in an interview with Finance Magnates magazine. “From a PR view, this event progressed in the wrong direction, but more importantly, this is tragic and horrifying.” 

 Meanwhile, the wallet remains somewhere on the summit. 

Article: http://allthatsinteresting.com/cryptocurrency-mount-everest-dead

My thoughts; 

I just think that is way too extreme to leave a $50K worth of crypto up there and hope someone finds it, you should expect 50-50 chance of survival when climbing mount Everest. I thinks the family of the Sherpa must be compensated.

Your thoughts are welcome...