DEX's are wonderful, but for most people they seem a bit "above and beyond". Don't crucify me for this but I have met so many people that run in terror after hearing the word bitcoin, not even breaching the subject of blockchain technology. How can we have a platform that is user friendly but also provides the security/anonymity that we all desire?

also, don't you think coinbase is suitable for some users who want a simple way to get into crypto? @heiditravels