My Branding Design for Cocontento

This is my identity design work for a Coconut Sweet and Coconut Product Sales Project aimed at a young audience with a beach environment called Cocontento.

The client wanted a young, vibrant and dynamic design, with a surfer style and related to the Tiki Culture.

For the design of the identity I start with the creation of a central character based on the masks of the Tiki culture, symmetrically accompanied by surfboards and coconut-laden palm trees. All this over the brand name in capital letters and with a strong and fun look, plus a tribal pattern.

The developed tribal patterns in addition to a bitmap texture would be implemented as a complementary graph, serving as an infinite cross-sectional pattern in all the pieces.

For the digitalization of the designs I've used Adobe Illustrator and for the mock ups Adobe Photoshop.

¡I will wait for your comments!

Sketches

Tribal patterns for complementary graphics and coconut tree for the logo

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