THE POWER OF THE DIGITAL WORLD
Good morning in the digital world there are plenty of options, both work and leisure. This is a world open to all and the best, is available to anyone. With a single click we have a lot of opportunities right in front of us, from information just out of the oven, to last minute purchases at Christmas.
This online world is so extensive that we could say that digitally we could cover almost all our needs, and every time we are younger when we enter this world.
Nowadays it is more than usual to hear about "youtube" and "instagramers", in short, what the "influencers" have been, and the debates are more than extensive in this matter.
source:https://www.atribus.com/el-poder-de-las-redes-sociales/
Fashion "influencer" started with the phenomenon "Blogger" and according to our friends of https://es.wikipedia.org/wiki/Mundo_Digital (In 1997, the first blog was created by Dave Winner. consider the birth since this author stopped writing in a personal daily format to write about interesting topics for his readers, such as opinions, advice or first-hand experiences).
Two years later the number of blogs was 23 across the network, until Blogger and Wrdpress was born, then the number skyrocketed.
To this day, there are hundreds of thousands of blogs on different topics.
-Youtube
Youtube was created in 2005 by three former Paypal workers, but by the end of 2006 I bought Google for the amount of 1,625 million dollars. YouTube is a platform for hosting videos, ranging from television programs, music videos, as amateur content, such as video blogs (vblogs) and Youtube Gaming.
Instagram was created in 2010, and quickly became very successful. This App is a social network that consists of uploading photos and videos. Your users can apply filters and from the same application you can edit the photos. A defining feature is its square format, in honor of Kodak Instamatic and polaroid cameras.
Many questions that you have in common these two social networks?
The answer is simple, they have found a way to make money.
As with all things, when something is successful there is always someone looking to do business, and that is what has happened.
- Bloggers' case
When the brands discovered them, they were the focus, since they found the perfect way to make marketing campaigns closer to consumers, since it was their favorite "blogger" that explained their experience with a certain product.
- Youtube case
The business started when "Youtube Partner" was created in 2011, which consists in granting real income through Google Adsense, they are companies that pay users with the largest Youtube audience, in exchange for advertising their videos.
As a result of this fact, the "youtube" movement was born.
These are mostly young people and not so young that creating videos are able to earn large amounts of money.
- Instagram case
The thing is about likes. In this case, there is no agreement with Instagram to pay you, but if you have an account with many followers, it will be the brands that can be contacted to make advertising campaigns.
source: http://sevillalowcost.com/las-10-instagramers-mas-guapas-e-influyentes-sevilla/
The equation is simple, as more followers plus likes, and this is equal to brands calling you to the door.
Because of this phenomenon there are already affiliate marketing companies that help "instagramers" to associate with companies.
Thank you very much I hope that this article is to your liking.
HAPPY DAY AND DO NOT FORGET TO FOLLOW ME IN @ JEFFERSON45
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