Between digital and knowledge management

Everyone talks about how technologies are developing and the world constantly changes. One of the characteristics of this change is new occupations and occupations we were not accustomed to, twenty, ten or even five years ago. Knowledge management is also a relatively new field - less than 25 years in the world, but next to his younger brother, the digital, he is considered to be the oldest.

For those who are not familiar with the rigors of occupation, the term "digital" actually comes from data, calculations, computing, and even in binary literature 1-0, but in recent years the term has taken on a very specific direction related to texts and letters rather than numbers.
And we will explain, step by step, and thus we will also understand how the term has come to the stage of its formations to the place we know today:

Digital channels are channels of communication using advanced computer tools: channeling through websites; Through social networks; Through search engines; Through newsletters; And of course, channeling through smartphones (SMS and WHATSAPP).
Who do you communicate with? In fact, you can communicate with anyone, but there is no doubt that the tremendous advantage of digital channeling is with those we reach the least through other channels - that is, potential customers.

Hence the term plant and occupation-digital marketing. Marketing that deals with customer creation and development, using digital means, such as sites, search engines, and all the above.
From here, the new business was also developed - the Digital Director of the Organization (CDO: Chief Digital Officer). The digital manager deals with the transfer of content and messages of the organization on digital platforms, as specified.

And now the term has grown again, and it is no longer parked in the world of marketing. While it appeals to potential customers, many organizations have realized that there is a huge advantage in channeling existing customers through the same channels as Digital.
Channeling with customers while enabling them to carry out operations and services themselves through these channels, and to find answers to the questions that concern them, in the same channels, which have the potential to save huge sums for organizations. Moreover, self-service resulting from independent inquiries and inquiries by applicants is also seen as having a tremendous value in increasing customer loyalty (which we will expand on another time).
And where does knowledge management come into play? Accuracy here. Knowledge management also deals with the same content, channeling, and channeling channels as an efficient and proper means of leveraging organizational business through sharing and disseminating knowledge and through the development of common knowledge.

It is found that in two different directions, digital (advanced and advanced communication channels) and knowledge management (organizational leverage when these channels are very significant to the work), the two fields of activity are united and almost unrecognizable.
So it is true that one started from the means and the other as a goal, one puts primary emphasis on customers and potential customers, and the other on employees. But at the end of the day they both look at the whole cake, and both are likely to be one.