Digital marketing
Digital marketing (or online marketing) includes all those actions and advertising or commercial strategies that are executed in the media and Internet channels. It differs from traditional marketing by including the use of channels and methods that allow the analysis of results in real time.
Digital marketing tools:
Digital marketing puts at our disposal a series of tools of great diversity from those that can be carried out from small actions to practically zero cost to complex strategies (and obviously more expensive) in which infinity of techniques and resources can be combined.
These are the main ones:
Web or blog: A website or a blog are two of the main tools from which to centralize a digital marketing campaign or inbound marketing (digital strategy to attract users and convert them into customers by generating value content and non-intrusive).
However, the use of a website or blog as a central axis does not imply exclusivity, quite the opposite. It is possible to use, in a complementary or parallel way, other digital actions to give greater visibility to the campaigns: social networks, video platforms or forums and others.
Once you are clear about whether you want to have a website, a blog or both, bear in mind that you will have to make other decisions. For example, what domain will you use, where will you host your page, what will be the architecture of the site, what content it will have, how will you create them, what techniques will you use to get users to reach your page?
Search engines: Search engines, such as Google, Yahoo or Bing, are tools that allow Internet users to find content related to what they are looking for.
To be able to successfully position a page or blog in the top positions of search engines and get visitors, it is essential to perform organic positioning actions (SEO) or paid (SEM) in your online marketing strategy.
Display advertising: It is the most traditional branch of digital marketing. It could be considered the billboard of the digital media. These are ads (banners) of different sizes and formats (text, images, graphics, videos ...) that occupy a space on websites in an attractive and eye-catching.
Email marketing. This heiress of the classic mailbox is possibly the oldest tool but still effective for having known how to adapt to change and its ability to work in combination with other strategies, such as lead nurturing.
Email marketing can be done to own databases or others, from which messages are generated in the form of newsletters, newsletters, catalogs, courses..
Social networks: These platforms, as you know, have not stopped growing and gaining popularity since the emergence of digital marketing. In addition, they have been able to adapt perfectly to the changes and demands of users and consumer habits.
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