Web advertising 5 times more profitable than crypto-jacking, research says
New academic research, spotted by ZDnet, has found that crypto-jacking is way less efficient at generating website revenue when compared to traditional web-based advertising.
The researchers say a website that includes three adverts can make five and a half times more money than a website that uses crypto-jacking to generate income. The figure is based on the average time a user spends on a website.
Cryptojackers would have to keep users on their websites for nearly six minutes to be profitable. On the other hand, most ad revenue is generated from impressions, or views. Traditional web-based ad revenue is not tied to the duration users spend on the website – crypto-jacking is.
